6 Ways To Attract Customers
During The Holidays
Product bundles represent a perfect gift-buying option during
the holidays. Your staff picks take the guesswork out of the equation!
New products, ad campaigns, sales and promotions are already bombarding mailboxes, inboxes, social feeds and everywhere you look. However, even though the Christmas season is undoubtedly the most profitable for businesses, it still requires thoughtful planning to maximize sales.
Here are six ways you can connect with customers during this festive season:
1. Gift Cards: Ah, gift cards, one of the most forgetful gifts. How many of these plastic presents find themselves lost in your junk drawer, purse or couch cushions? What an annoying reminder you can’t be bothered to spend someone else’s money. Except, for the gun dealer, what a convenient way to benefit from forgetfulness! Not only do gift cards make gun gifting easier, they’re a convenient grab at the checkout counter (even more so online!) and a great option for frazzled holiday shoppers.
2. Your Own Holiday Sale: How about creating your own shopping holiday or weeklong sale? Don’t let Black Friday, Small Business Saturday and Cyber Monday steal all the thunder; keep the momentum up throughout the month of December by declaring a particular day or week the time to shop for friends and family.
3. Product Bundling: There’s a reason why the Happy Meal is so popular — customers simply love bundle deals. Whether or not you include free targets, ammo, cleaning kits or range time with a large purchase, holiday shoppers are looking for convenient deals that don’t require much forethought. Make things easier on your customers this Christmas by bundling products.
Around the holidays, SafeSide Tactical offers time-based gift cards — encouraging repeat
visits in quick succession. Adding value through pairing a range pass with a multi-gun
rental is another effective strategy.
4. Charitable Giving: Perhaps you’d like to give back to your community by hosting a sale to benefit a local charity. Designate a portion of sales from a certain day or period of time to the chosen organization and advertise these efforts to consumers. Not only will a worthy cause benefit, you may garner positive favor with the community as well as possibly earn a helpful tax deduction.
5. Product Giveaways: Who doesn’t love a good giveaway? It seems like every company holds some kind of raffle or prize opportunity around Christmas. Whether it’s to gain new followers on social media (“To enter, simply follow us and tag a friend below!”) or grow an email list, the positive attention from giveaways could be worthwhile for your store.
6. New Year’s Resolutions: The new year is an opportune time to encourage new habits, so why not take advantage of people’s renewed sense of purpose and promote deals on new gear or shooting lessons? Advertise opportunities for new or young shooters, encourage current customers to gain new skills or cross-train, like how to hunt a different type of game, or improve their target shooting.
