ICYMI: Industry News
From Nov. 15 — Nov. 21 2025
Walther Suspends Production of the PPK, PPK/S, and PP Legacy Products
A Legendary Era Comes to a Close as the Iconic Line Begins a Multi-Year Modernization Journey
Walther Arms, Inc. announced the formal multi-year pause of production for its legendary PPK, PPK/S, and P® legacy handgun lines—marking the end of an era for some of the most iconic firearms in history.
For nearly a century, the Walther PP-series pistols have stood as global symbols of craftsmanship, elegance, and reliability. Immortalized in popular culture and revered by firearm enthusiasts worldwide, these handguns have set the standard for timeless design and performance. Today, Walther honors that legacy while clearing the path for the next evolution.
As part of Walther’s long-term product vision, the brands will now enter a multi-year reengineering and modernization program. This initiative aims to enhance performance, integrate advanced manufacturing technologies, and elevate the user experience.
A Call to Collectors and Enthusiasts
With all remaining inventory of the current-generation PPK, PPK/S, and PP models now fully sold into the market, this moment marks the close of one historic chapter and the anticipation of another. Consumers, collectors, and lifelong admirers of the iconic series are encouraged to visit their local authorized Walther dealer to explore any available units currently in the marketplace and secure a piece of firearms history before they disappear from shelves.
For more information visit Walther.
New Hawkeye Hunter Models
Ruger has added eight new models to the Hawkeye Hunter line. Available with both satin blued and satin stainless finishes, these Hunter models feature a medium contour, 16.6″ cold hammer-forged barrel. Each model comes standard with a walnut stock, single-stage trigger, threaded barrel and scope rings color-matched to the action. These new models are available in 308 Win, 6.5 Creedmoor, 243 Win and 358 Win and are sure to be a timeless addition to any hunter’s collection.
Visit Ruger for more information
Winchester Pistol Ammunition Holiday Rebate
Winchester launched a holiday rebate for Black Friday where consumers can earn 15% back on eligible Winchester target rifle, pistol, and rimfire ammunition. The maximum rebate amount for each category is $50, minimum purchase of one box, and all pack sizes and configurations are eligible. The offer is valid on qualifying purchases made between November 20, 2025 – December 5, 2025.
Visit Winchester.com/rebates to learn more.
Benelli Unleashes the M4 EXT
The Benelli M4 has earned its reputation through decades of proven reliability. It has forged a legacy built on trust and has served military professionals, law enforcement, and home defenders with unmatched consistency. Now, the legendary M4 is available with several of the most requested enhancements, including 7+1 capacity off the rack.
Introducing the M4 EXT: the same battle-proven M4, now equipped with more of everything that matters—capacity, adaptability, and speed.
According to sources at Benelli, this new model was built for those who push their gear hard and demand upgrades that don’t compromise reliability.
For more information on the new M4 EXT shotguns or to see Benelli USA’s full line of premium shotguns and centerfire hunting rifles, visit BenelliUSA.com.
