ICYMI: Headlines From
March 7–11, 2022

ATN Relocates Facilities To South Florida

ATN, Corp., an industry leader of innovative optics for civilian, law enforcement and the military, announces it has relocated its facilities from California to a new expansive Florida headquarters and manufacturing facility. The move was necessitated by the rapid expansion and growth the company has seen since its founding in 1995.

“This move is a continuation of ATN’s mission to bring feature-rich products to market. Innovation is central to ATN, and this new step allows the company to deliver the highest quality of products to its customers in a more efficient manner,” said Marc Vayn, Chief Marketing Officer of ATN.

The Florida facility is highlighted by a technically advanced manufacturing floor, expansive warehouse, streamlined shipping area, improved warranty center and high-tech R&D facilities. All of these improvements will allow the company to better serve its customers now and in the future.

For more info: atncorp.com.

Beretta Holding To Acquire RUAG Ammotec

Beretta Holding announces it has signed a binding agreement to acquire 100% of RUAG Ammotec — a leading European provider for small caliber ammunition manufacturing and distribution, owner of brands such as RWS, Norma, Rottweil and Geco.

Pietro Gussalli Beretta, President and CEO of Beretta Holding, stated: “This is a very special moment in the history of our Group. We warmly welcome the more than 2,700 employees of RUAG Ammotec to our Group having worked almost three years on this project”.

Beretta also pointed out the excellent strategic fit between RUAG Ammotec and the Beretta Holding Companies.

“We have the firearms and the optics, RUAG Ammotec has the ammo, there is almost no overlap,” he said.

Beretta also observed having RUAG Ammotec within Beretta Holding Group will strengthen the company’s European business and further increase its global footprint.

“This new addition to our group will add a substantial number of high-end brands to our existing portfolio of premium brands,” Beretta noted.

With this acquisition Beretta Holding Group will grow to over 6,000 people. Beretta will be adding five manufacturing sites and a total of 16 new companies in 12 different countries. After this acquisition Beretta Holding will have 50+ global subsidiaries.

The company added in a statement: “Under our ownership Ruag Ammotec is still fully committed to deliver high quality ammunition to the Bundeswehr and the Swiss Army. As requested by the Swiss Government, Beretta Holding will fully support and maintain the existing locations.”

Beretta Holding and RUAG International started to apply for the mandatory governmental approvals. It’s expected Beretta Holding will take full ownership of RUAG Ammotec within the next six months. No terms and conditions of the transaction are disclosed.

For more info: beretta.com, ruag.com.

NASGW Launches SCOPE PLX

The National Association of Sporting Goods Wholesalers (NASGW), the association representing shooting sports wholesalers, manufacturers and their trade partners, takes one big step toward product standardization across the industry with its launch of SCOPE PLX (Product Link Exchange).

SCOPE PLX is the first-ever standardized database of shooting sports products. With PLX, shooting sports manufacturers can easily enter detailed UPC data for each product, including images and brochures, to be shared with all participating distributors at once.

This new database will create consistent naming conventions for all firearms, optics and ammunition, setting a standard that allows for better communication across the industry. PLX will also expedite and improve the two-step distribution process by making the most accurate product information readily available to all NASGW members. From shipping and logistics to detailed information needed for compliance, PLX makes it easy for distributors to find the information they need to do business. It also puts manufacturers in control of their products, allowing them to be the single source of truth when it comes to product specifications.

“We’re excited to be at the forefront of this movement to standardize the shooting sports industry,” said Easton Kuboushek, NASGW director of data programs. “As a nonprofit association, we’re always looking to pioneer new technologies that advance the success of our industry, and PLX has the potential to be a game changer for all of our members.”

SCOPE PLX is a free benefit to all NASGW members as a part of their membership. PLX is one of a suite of data tools developed by the NASGW, including SCOPE DLX (Distributor Link Exchange) and SCOPE CLX (Customer Link Exchange).

For more info: nasgwscope.org.

Howard Leight Continues Support Of First Shots

Honeywell Howard Leight remains committed to expanding responsible participation in the shooting sports. Its ongoing partnership with the NSSF’s First Shots program is a primary example of this commitment.

First Shots has helped shooting ranges across the country introduce thousands of individuals to shooting and firearm safety since its inception in 2005. Developed by the NSSF and hosted by shooting ranges, the program provides participants with a comprehensive introduction to shooting by qualified range operators and instructors that includes firearm safety, local ownership requirements, shooting fundamentals, hands-on instruction, and how and where to continue. Howard Leight has supported the program since 2018 by donating hearing and eye-protection to the thousands of promotional packages NSSF provides to all First Shots participants at host ranges across the United States.

“Howard Leight shares the NSSF’s goal of expanding participation in recreational shooting in a responsible manner, which includes establishing safety as a priority, and by reinforcing it during every step of instruction,” said Howard Leight National Sales Manager, Chris Leight. “Our quality Howard Leight products protect First Shots participants’ vision and hearing, while adding to the overall comfort and enjoyment they feel during their initial experiences in the shooting sports.”

“We are thrilled to have Howard Leight as an ongoing partner in our First Shots program,” said Zach Snow, NSSF director, member development. “Safety in shooting sports is the core of our training, and thanks to Howard Leight by Honeywell, participants learn how they can protect themselves and make safety a habit from the very start.”

Shooting ranges wishing to learn more or begin hosting First Shots events can visit: nssf.org/ranges/first-shots-home/first-shots-and-your-range.

For more info: howardleightshootingsports.com, nssf.org/ranges/first-shots-home.

Diamondback Firearms Kicks Off March Mayhem Sale

Diamondback Firearms, creator of high-quality firearms and industry-leading components, has launched the “March Mayhem Sale”

The March Mayhem sale schedule is as follows:

Week 1 (March 1-7): Rifle build kits and components. All items essential to a rifle build are on sale in this week.

Week 2 (March 8-14): Pistol build kits and components. All items essential to AR-style pistol builds, as well as components and accessories for handguns, are on sale in this week.

Week 3 (March 15-21): Rifle upgrades. Upgraded furniture and components for rifles to customize and complete your build will be on sale this week.

Week 4 (March 22-28): Pistol upgrades. Upgraded furniture and components for AR-style pistols to customize and complete your build, as well as handgun accessories, will be on sale this week.

Complete uppers, Magpul PMAGs and PMAG bundles will be on sale for the entire month.

For more info: diamondbackfirearms.com.

Pyramyd Air Marks Halfway Point In “Sick of Covid” Challenge

Generating thousands of submissions and plenty of buzz over the past six weeks, Pyramyd Air’s two-month “Sick of Covid Challenge” has reached the midway mark. Customers only have a few more weeks to demonstrate how they’re enjoying trigger time with loved ones while getting out some pent-up pandemic frustration for a chance at exciting prizes.

Those who accepted the challenge can receive a free (plus shipping) set of Sick of Covid stickers and targets and enter to win exclusive prize packages by sharing how they enjoy their trigger therapy after a long two years of Rona talk. Whether it’s an action-packed film, creative candids, or an interesting story, Pyramyd Air wants to hear how shooters are showing they’re Sick of Covid. Pyramyd Air will award $5,000 worth of shopping sprees to winners plus weekly giveaways throughout the campaign.

The Sick of Covid Challenge began February 7 and will run through April 7, and winners will be drawn after the campaign concludes.

For more info: pyramydair.com/soc.