ICYMI: Industry News From
Feb. 14-18, 2022
Brownells Launches National Day To Celebrate 2nd Amendment
Brownells invites liberty-minded people across America to Celebrate. Advocate. Join. in the freedoms guaranteed under the Second Amendment of the Bill of Rights during the Inaugural National 2nd Amendment Day presented by Brownells on 2-22-2022.
“The spirit of this event is to designate a day that we, as a nation, recognize, celebrate and do our part to secure one of the most important rights guaranteed by our Constitution — the right to keep and bear arms,” said Pete Brownell, chairman of the board. “Many states celebrate the 2nd Amendment independently, and that’s a great thing. This event, which we hope continues to grow in size, scale and scope, is aimed at bringing all freedom-loving Americans together on one day — 2/22 — this year and every year going forward to show support for our beloved 2nd Amendment.”
Celebrate: On 2-22-2022, Brownells will celebrate the Second Amendment by partnering with select gun ranges — both in Iowa and across the U.S. — to host National 2nd Amendment Day range sessions. The range sessions will include Brownells-paid range time and food for those who sign up and wish to attend.
Brownells encourages 2A supporters unable to attend a participating range to shoot at a range near them, or work on building a gun at home, and post photos of their own 2A celebrations on social media with the hashtag #2ADay to show their support.
Advocate: Brownells encourages all gun owners to advocate for the 2nd Amendment by contacting their state and federal lawmakers to weigh in on their support for gun rights. The National 2nd Amendment Day webpage will include tips on how to go about contacting legislators and how to most effectively communicate with them.
To do its part, Brownells will welcome its state and federal legislators to participate in shooting at its Iowa range location.
Join: The third element of the Inaugural National 2nd Amendment Day is a calling on gun owners to join a national and/or state-level gun rights organization. Brownells will promote Firearms Policy Coalition (FPC), Second Amendment Foundation (SAF), and the American Suppressor Association (ASA) on its website. Brownells will also feature a clickable map of the United States visitors can use to find a state-level organization to join.
In the spirit of joining, Brownells will purchase FPC memberships for its employees, and donate $22,222 each to FPC, SAF, the ASA, and the Iowa Firearms Coalition.
For more info: brownells.com/.aspx/bapid=831/ClientPage/second-amendment-day.
TriStar Arms Completes Third Expansion
For the third time since 2015, TriStar Arms has expanded its footprint. This expansion to 11,500 sq. ft. increases throughput efficiency by an estimated 30%. Increased efficiency helps keep final cost down and gets guns on local shelves quicker so consumers can make the right choice when seeking quality shotguns and pistols.
“Even before the crunch of 2020/2021, demand for TriStar Arms firearms has increased considerably year after year,” said Ryan Bader, VP of sales and marketing. “We owe it to our customers to continually improve and so have once again expanded our capacity and workspace.”
The latest expansion provides more warehouse space to accelerate receiving, quality control and shipping operations to enhance the ability of new product lines, such as the Bristol side-by-side shotguns and American Classic line of 1911s.
For more info: tristararms.com.
RSR Group’s E-Vault To Feature SIG SAUER
RSR Group’s 2022 E-Vault Virtual Show featuring SIG SAUER starts Tuesday, Feb. 22 at 11:00 a.m. EST, and concludes Friday, Feb. 25 at 11:59 p.m. ET. This unique online event allows dealers to take advantage of deals and savings on SIG products available only at rsrgroup.com.
Taking place entirely on the RSR Group website, the 2022 SIG SAUER E-Vault will feature 24-hour access to exclusive, limited-time promotions on SIG products. Dealers who log in to visit virtual booths will benefit from specials, new product announcements, exciting daily prize giveaways and extended terms for qualified accounts.
For more info: rsrgroup.com.
Lipsey’s Renews Support Of Walk The Talk America
For the second consecutive year, Lipsey’s has donated $10,000 to help Walk The Talk America (WTTA) further its mission to bridge the gap between mental health awareness and the firearms industry.
“Lipsey’s has been a partner with Walk the Talk America from the beginning,” said Laurie Aronson, chairwoman and CEO of Lipsey’s. “Their organization continues to make positive strides toward closing the gap when it comes to addressing mental health and firearms and we are happy to renew our support of this very worthy cause.”
“We’re very thankful to have the continued support of Lipsey’s,” added Michael Sodini, WTTA founder. “With every donation, WTTA can provide more tools and resources like training instruction, online and downloadable information for individuals, companies, and retailers. It is our goal to bring together not only the firearms industry and mental health resources but to make them available to all firearms owners. When large distributors like Lipsey’s step up to the plate like this it helps support our common mission to end gun violence and gun suicide.”
For over four years, WTTA has spearheaded a movement within the firearms industry to bridge the gap between mental health and responsible firearm ownership to reduce suicide by firearm and gun violence. Through educational programs, podcasts, and training programs, WTTA is paving the way of educating mental health professionals about the gun culture and breaking down the negative stigmas around mental health for gun owners.
For more info: walkthetalkamerica.org, lipseys.com.
Sellmark Wins Edison Award For Innovation
Sellmark Corporation — parent company of the Sightmark, Pulsar, Firefield, Kopfjäger and BulletSafe brands — has been honored with an Edison Award. Named after famed inventor Thomas Edison, the Edison Awards were established by the American Marketing Association in 1987 to recognize and honor new products, services, marketing, innovation and design in a wide variety of fields and disciplines. Past Edison Award honorees include Ford Motor Company, Tesla, Harvard Business School and IBM.
Known for its “sell-marketing” strategy, the Sellmark Corporation was established in 2000 to address gaps in the firearm optics industry. Since Sellmark’s inception it has matured and evolved into a major manufacturer, marketer and distributor for several highly-successful outdoor lifestyle brands. Each year, Sellmark has strengthened its market share through increased production capacity, workforce retention and retail innovation.
“Continuous innovation is vital to the success of Sellmark,” said James Sellers, Sellmark president. “Our Director of Engineering, Jonathan Horton, consistently challenges his team to find the best materials, engineering procedures and quality-assurance checks to set an exceptional standard for Sellmark products.”
For more info: sellmark.com.
