Women enjoy unique, one-of-a-kind items. We love to add a little bling or touch of color to everything from cars and clothes to guns. Most women also like to think they have their own special flair that brands everything they do with their signature look.
In order to obtain this unique style, many women are willing to put in a little extra work and exercise their creative muscles to get a custom product that is unmistakably theirs. Luckily for lady shooters, do-it-yourself custom finishes are becoming easier to use, and offer more options than ever.
One of the leaders in DIY finishes is Lauer Custom Weaponry, the makers of DuraCoat. Their latest offering, the Shake ’N Spray DuraCoat Finishing Kit, has everything your customers need to create a gun that is uniquely theirs. What makes this kit special is DuraCoat’s makers have found a way to eliminate the need for an airgun for application, yet still produce a durable quality finish. The kit contains a degreaser and scrubbing pad, the DuraCoat finish and an aerosol sprayer.
There are over 200 colors to choose from, so women who want color, but are turned off by pink guns, can select a shade more their style. DuraCoat colors can also be blended and mixed, so the possibilities for creating a unique finish are limitless. You do need to warn your customers, however, that some of the colors need a primer coating of DuraCoat white that is not included in the kit.
This kit is easy to use, and may be just the thing your female customers are looking for to make their firearm their own. Do advise your customers that this finish is permanent, however, so there’s no changing colors as often as they change their nail polish.
The EasyWay DuraCoat Camo Kit is another option. Women who want to get creative with camo patterns and colors will be drawn to this kit. It comes with all of the items in the Shake ’N Spray Kit, with the addition of custom camo stencils, DuraCoat reducer and a how-to DVD.
This type of project isn’t for everyone, but you’ll be surprised at the number of women who are up for the challenge. It gives ladies a chance to express their individuality, and keeps their significant others from “borrowing” their firearms. Stocking do-it-yourself finishes in colors other than green and brown will boost your bottom line — and even inspire some new firearm purchases.
For more information, visit www.shootingindustry.com/lauer-custom-weaponry.
Story By Lisa Parsons-Wraith
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