Survey Shows Hunters, Shooters Aim To Keep Spending

The hunting and shooting industries will continue to enjoy insulation from the economic downturn, a recent Southwick poll shows. While consumers in other markets continue tightening their belts, shooting sports enthusiasts plan to open their wallets again this year to keep pursuing what they love.

“Recreational shooters and hunters are passionate about their sports. These survey results show regardless of economic times, most sportsmen will continue to set aside dollars to purchase the gear they need to keep hunting and shooting,” said Rob Southwick, Southwick Associates president. “While firearm sales are declining compared to recent historic highs, sales currently remain well above long-term averages. Between 20 to 38 percent of active participants express interest in buying new shotguns, rifles or handguns, respectively.”

About 52 percent of polled shooting sports enthusiasts indicated they plan to spend at least the same amount they did last year on accessories and shooting supplies. And the news gets better, with 20 percent anticipating spending slightly more and almost 10 percent expecting to spend “significantly more.” Just 7 percent expect to spend “significantly less” than they did a year ago.

Ammo leads the way in expected purchases, with 74 percent of sportsmen planning to spend money on ammunition, followed by 40 percent on gun cleaning supplies, 38 percent on handguns, 37 percent on hunting apparel, 35 percent on targets, 32 percent on miscellaneous gear, like stands, feeders and calls and 20 percent on bowhunting gear and optics.

Dealers, encourage your customers to participate in the surveys on and to continue providing valuable insight into industry trends.



Streamlight Introduces Rechargable Stylus Pro USB

Streamlight has introduced the Stylus Pro USB, a rechargeable version of its popular Stylus Pro pen-sized light. The compact light includes a USB recharging port, allowing tactical and other outdoor users to charge it on the go by using a computer or other electronic device for enhanced versatility and convenience.

“The Stylus Pro USB packs an extraordinary punch with the bright light it delivers, and its USB rechargeable feature,” said Michael F. Dineen, Streamlight VP of sales and marketing. “It makes a convenient secondary light for close-up tasks, such as reading a driver’s license or trail map, making equipment repairs or inspecting an engine.”

The new light features a white C4 LED to provide exceptional brightness and utility for a light its size — 70 lumens and 630-candela peak beam intensity over a run time of 3.5 hours. The light also delivers a beam distance of 50 meters. The fully regulated output provides consistent lumen performance over the battery life.

The Stylus Pro USB uses a lithium ion battery that is rechargeable up to 300 times; the battery recharges in just 2 1/2 hours. The light also contains a digital control circuit to prevent overcharging, and an optional AC wall adaptor is also available.

Depending on the configuration, the MSRP of the Stylus Pro USB ranges from $80 to $100 and includes Streamlight’s Limited Lifetime Warranty.



American Gunsmithing Institute’s new partner program allows retailers to sell DVD training courses online and receive 50 percent of all sales generated through a unique affiliate link.

The program has the potential to be very lucrative for dealers, as a customer’s purchases are tracked for 120 days after clicking on the affiliate link. A dealer will receive credit for each purchase made from during that time. The cost for AGI DVD courses range from $19.95 to $39.95.

AGI also supplies its partners in the program with banner ads, sample emails and other materials to help promote sales.

To view the current courses available and to get started as an affiliate partner, visit Questions may be directed by email to AGI at

AcuSport Adds Air Filters For Range Owners

AcuSport Corp. has added the air filtrations products from Air Filters Inc. to its OnTarget family of range management products.

An industry leader in air filtration based in Houston, Air Filters Inc. manufactures a wide variety of American-made Pre-Filters, Secondary Filters and HEPA Filters for use in multiple air filtration systems. Air Filters Inc. has been granted several patents for their innovative products, which have also been used on the space shuttle.

“We view OnTarget as a single-source solution for range owners, and we are excited to add air filters to our wide variety of range products,” said Doug VanderWoude, OnTarget program manager. “Adding a full line of quality filters is a great way to provide added value to our range owners.”

AcuSport retailers will receive a discount on pallet quantity orders and free shipping as a result of this partnership. In addition, Air Filters Inc.’s filtration experts will provide energy-saving recommendations with a free filter optimization evaluation form available exclusively for AcuSport retailers. Interested retailers can contact their sales professional to obtain a copy of the form.



Mountain Khakis Retailer Rewards Program

As a gesture of appreciation for its retail partners, employees of authorized Mountain Khakis retailers can now earn punch card points for every MK apparel item they sell thanks to the new MK Retailer Rewards Program. For every five punches, employees will be rewarded with a $75 MK gift card.

“Our retail partners are the engine behind the incredible growth of the Mountain Khakis brand during the past 11 years,” said Steve Talacki, Mountain Khakis national sales manager. “The Posse Program is designed to recognize and reward sales associates who are showcasing Mountain Khakis’ growing collection.”

To sweeten the deal, Mountain Khakis will recognize the sales associate with the most punch cards redeemed during that season as the “Posse Outlaw” twice annually. The “Outlaw” will receive a $500 Visa gift card.

“We want customer experience at retail to reflect the culture, energy and personality of Mountain Khakis by establishing a posse of dedicated sales associates who love the brand as much as we do,” said Jen Taylor, Mountain Khakis creative director. “And, we want to reward and recognize those associates for a job well done.”

Retailers interested in participating in the Mountain Khakis Posse Program should contact their MK Dealer Services Representative, or email: or call (866) 686-5425.

By J.K. Autry

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