Styrka Introduces VIP Purchase Program

The Styrka VIP Purchase Program is now available at any certified Styrka Dealer — allowing employees to purchase Styrka optics at a deep discount. Inclusion in the VIP Program starts the very day the retailer becomes a Styrka Dealer.

The Styrka VIP Purchase Program applies to all employees — full- or part-time — as long as the retailer is a certified Styrka Dealer. These employees can purchase Styrka optics at a 65 percent discount off the listed MSRP. Limit is one optic/unit per product category (riflescope, binocular, red dot or spotting scope).

“It’s Styrka’s way of saying ‘Thank You!’ to our certified dealers and their hardworking employees,” a company press release provided.

In addition to making it easier for employees to have and use Styrka products out in the field, they can discover the optics’ capabilities firsthand and further educate customers.

Dealers, request a copy of the “2018 VIP Purchase Program” from your Styrka account representative or from the Styrka business office.

Visit www.styrkastrong.com


New Firm Focuses On Developing Profitable Retail Stores, Ranges

Experienced firearms industry professionals Hank Yacek and Doug VanderWoude have launched a business development consultancy for firearms retailers and shooting range operators. The new company, Point of Impact, will provide comprehensive and state-of-the-art consulting and training services.

Headquartered in Minneapolis, Minn., with offices in Richmond, Ky., and Byron Center, Mich., Point of Impact specializes in serving the needs of firearm retailers and shooting range operators.

“Simply put, our focus is to help firearm retailers and range businesses become more profitable, more productive and ultimately more valuable,” Yacek said. “The benefit is these companies now have a firm that understands and is dedicated to their industry.”
Point of Impact offers a variety of services, including facility design, business planning, inventory strategy, coaching and training, revenue growth and facility management. In addition, the company customizes its services to meet the unique needs of its target market.

“Range owners and firearms retailers, with all their business nuances and complexities, require a high level of sophistication and industry-specific knowledge. We strive to provide these services from a single trusted source,” Yacek says.

Point of Impact’s founders have well-established track records and over 65 years of combined experience in the firearms industry. Both Yacek and VanderWoude have extensive experience as owner-operators, in addition to having worked with hundreds of range and retail facilities across the country to develop and refine their business practices.

Yacek notes, “Our expertise in the firearms industry can better position a business for success and significantly reduce a company’s inefficiencies while helping clients navigate today’s challenges.”

Visit www.pointofimpactgroup.com


Davidson’s Partners With Brandlive For New Live Video Program

“Davidson’s has always been a thought leader in dealer engagement. Now, the Davidson’s customer will benefit from interactive video directly from their partner brands,” said Mac Howard, VP of strategic markets at Brandlive.

The wholesaler will use the Brandlive platform to launch new products and train its dealer audience around the country on new inventory and opportunities, all via live and interactive video.

“Davidson’s is excited to launch this new program with Brandlive as we continuously expand, improve and innovate. This venture in conjunction with our new online communications center, is a natural extension of both our dealer and vendor relationships,” said Kevin Wilson, Davidson’s dealer communications manager. “This is a fantastic opportunity to bring even more critical industry and product knowledge to our customer base, while supporting our manufacturer partners.”

“Davidson’s is focused on providing exceptional service to our dealers and our industry partners,” added John Trull, Davidson’s VP of strategic growth. “A huge component of that focus comes from providing support both before and after the sale. Through our partnership with Brandlive, we enhance our ability to deliver exceptional customer service and provide support to our vendors and other industry partners with meaningful and relevant content in the form of product information to our dealers, and through the continuing education and training of our account executives.”

The Brandlive platform has powered more than 10,000 events for brands and retailers over the past few years, and brings together critical elements to enable an optimal interactive live experience: live streaming at scale, rich merchandising and e-commerce, robust audience interaction and a complete event registration system.

Visit www.davidsonsinc.com, www.brandlive.com


Meopta MeoPro HD 8x42mm

Meopta Launches Archery Pro Staff Program

Meopta USA Sport Optics has announced its new archery pro staff program, led by professional archer Chris Berry.

“We look forward to introducing Meopta binoculars and spotting scopes into the competitive archery circuits and into the world of archery hunting as we build our team of brand ambassadors,” Berry said. “We’re looking for both professional and amateur archers who want the best optics in the world, so they can see their targets in vivid detail in the field and on the range.”

Berry is responsible for overall management of the pro staff program including inquiries and recruitment.

“We’re excited to launch the Meopta Pro Staff Program with Chris at the helm,” said Randy Garrison, director of Meopta USA Sport Optics. “He’s passionate about archery, has significant experience in this sector and truly understands the importance of quality optics for success both in the field and on the range. We look forward to growing the program quickly and increasing brand awareness as we equip our team members with Meopta’s award-winning binoculars and spotting scopes.”

Visit www.meoptasportoptics.com/us

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