SNEAK PEEK: Woman’s Issue 2020

They’ll ditch game night for this:

Are you ready to make their next outing more fun?

If you’re looking for better results when marketing to women, expect to find plenty of solutions in the May “Woman’s Issue” of Shooting Industry.

Inside will be feature articles written by women. Tips on how to partner with the female customer to increase store traffic and sales will be included in this special edition.

Authors include: Carolee Anita Boyles, Julie Golob, Nancy Bacon, Deb Ferns, Shari LeGate, Ashley McGee, Carrie Lightfoot and others.

May “Woman’s Issue” Features Will Include:

Connecting With Women: They don’t want to be marketed to; they want to be connected with.

Women & The Competitive Connection: Julie Golob explores how the shooting sports can be used to bring in women.

Alternatives To Ladies’ Nights: Six ways to freshen up themed events.

Research In The Woman’s Segment: Message analysis with tips to breaking down barriers for potential new purchasers.

Engaging Domestic Violence Survivors: How dealers can empower domestic violence survivors.

Welcoming Women At The Counter: 10 insights to welcome women of all interest levels.

Importance Of Mentorship: NSSF’s +ONE initiative, the merit of “try before you buy” programs to help increase involvement in shooting and hunting.

The DC Project: An interview with Dianna Muller and dealers who attend this all-woman’s event in Washington, D.C.

Innovation In The Women’s Segment: How women-led businesses have shaped market introductions.

New Product Showcase: The latest collection of products for women.

Make sure you read the Women’s Issue coming in May 2020!

View the May 2019 Women’s Issue here:

Interested in advertising details?

Contact your FMG Rep now 1-800-537-3006
West • Delano Amaguin,
South East • Paula Iwanski,
North East • Tom Vorel,

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