SHOT Show 2012

Improvements, high-tech tools enhance industry’s largest trade event.

SHOT Show, the 2012 edition, is “Too Good To Miss,” according officials at the National Shooting Sports Foundation (NSSF), who say they’ve made major changes to ensure exhibitors and attendees get the most out of the industry’s largest trade event.

“Pretty much everything about the SHOT Show is too good to miss,” said Steve Sanetti, president and CEO of NSSF. “It’s the only show where you can meet with the engineers, designers and marketers from all the major companies, while seeing all the new products. It’s the only place you can see everything brand new all at once, and the only place you can see what all the entrepreneurial inventors are doing. You may see the best new idea in a 10-by-10-foot booth down on Level 1.”

The four-day trade show, with more than 1,600 exhibitors, will attract buyers from every state and more than 100 countries. It will be held Jan. 17-20 at the Sands Convention Center, Las Vegas. On Jan. 16, SHOT Show University and SHOT Show Media Day at the Range will be held.

High-Tech Planning

Planning for the SHOT Show has never been easier. NSSF continues to introduce new technologies to help attendees get organized before they depart for the show. At, exhibitors and retailers will find a multitude of useful resources.

On the “Attendees” page is a short presentation titled “How To Get More From Your Attendance At The SHOT Show.” The presentation offers tips and suggestions that will be useful even to retailers who have been to the show many times.

Attendees can use “My Show Planner,” available on the website, to locate exhibitors, products or sections of the show. In My Show Planner, attendees can create a list of exhibitors they want to visit, search by product categories and set appointments. Then, they can print out a personalized map before leaving for the show. This service permits attendees to familiarize themselves with the show floor, making time at the show more productive.

For attendees who prefer a printed map for advanced planning and use at the show, Shooting Industry magazine will include its special edition of the SHOT Show floor plan in its January issue. Additional copies of the map will be available at FMG Publications’ booth, #16327.

Attendees who choose not to use the full functionality of My Show Planner still can access an online searchable database of exhibitors, a searchable list of educational programs, and a searchable list of in-booth events during the show. Exhibitor press releases also are posted on the SHOT Show website, where attendees can see the latest news about companies they may wish to visit.

Registration through the website also is far easier than in past years. From the registration page, attendees can purchase State of the Industry tickets, register for educational programs, update their badge or other information, and even talk to a Live Chat operator for assistance.

Another useful web service on the website is “SHOT On A Budget.” Attendees can find lists of inexpensive restaurants, free attractions, places to go within walking distance of SHOT Show headquarters hotels, and transportation options. Visit and click “Travel.”

NSSF hasn’t forgotten web tools for exhibitors. On the SHOT Show website, exhibitors can mouse over the “Exhibitors” tab and see several links to online resources, including the Exhibitor Resource Center and the Exhibitor Toolkit.

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