Shooting Industry Debuts First-Ever Woman’s Issue

Coming In May 2019

It’s no secret women have been one of the industry’s fastest-growing demographics over the past decade, but there are still some misnomers on what women are actually looking for when they visit their local dealer. Inside Shooting Industry’s inaugural Woman’s Issue (debuting May 2019), dealers will hear from their peers, successful industry professionals and competitive shooters on how to effectively market to women and grow their customer base.

The feature-rich Woman’s Issue,
written entirely by women within the industry,
highlights marketing approaches
to key consumer segments.

Editor Jade Moldae shares, “The Woman’s Issue represents a landmark edition in Shooting Industry’s near 65-year history. From cover to cover, the issue is filled with editorial to give dealers tangible ways to relate to women and meet their needs through in-demand products, training opportunities, hiring women in influential roles and more.”

The feature-rich Woman’s Issue — written entirely by women within the industry — highlights marketing approaches to three key consumer segments: CCW, hunters and competitive shooters; reveals data from Southwick Associates’ research on female participation in the shooting sports; emphasizes the value mentorship opportunities represent; spotlights flourishing woman-owned firearms businesses and shares ways to make your store stand out to female customers.

SI’s team of writers interviewed executives at Weatherby and Próis to discuss the inroads companies like theirs have made with women hunters by specifically developing female-centric product lines. In tandem, the issue’s New Product section focuses on products for women, and Personal Defense Market offers selling points for dealers to consider from successful woman-owned operations. SI’s newest column, Everyday Marketing applauds women who are instrumental in the marketing efforts of some of the industry’s biggest names including 5.11, GLOCK and Buck Knives.

Paula Iwanski, FMG advertising and marketing manager, offers, “I applaud Shooting Industry dedicating an entire issue to women. It’s a growing segment of the industry many have ignored, or have only dabbled in. It’s been covered here or there, but not to this extent. There are some businesses killing it in this market and it’s nice their forward thinking has led to great success and they’re willing to share their expertise with others in the industry.”

To ensure your message is included in this special first-of-its-kind issue, contact an FMG account executive before the March 26 close date.

West • Delano Amaguin,
South East • Paula Iwanski,
North East • Tom Vorel,

Call 1-800-537-3006 for more details.

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