Ruger’s Rapid Retail Rewards Program Returns

Ruger relaunches its popular Rapid Retail Rewards (4R) Program, which awards dealers points for selling Ruger firearms that can be redeemed for free goodies. Ruger says this program is its way of saying “thank you” to the hardworking dealers who sell its firearms.

“We’re very excited to offer retail sales professionals the opportunity to earn free Ruger firearms for doing what they do best — selling rugged, reliable Ruger firearms,” said Christopher Killoy, Ruger vice president of sales and marketing.

With the 4R program, Ruger hopes to continue its impressive sales numbers from the past year. The company sold more than 1.2 million firearms between the 2011 and 2012 NRA shows as part of its “1.2 Million Gun Challenge to Benefit the NRA.” This 4R Program will not only continue to boost sales numbers, but also reward dealers along the way.

“The men and women working the sales counter are the reason we are able to sell our product to firearm enthusiasts all across the country. For all of their hard work and dedication to the Ruger brand, we’re saying thank you with free firearms through the 4R Program,” Killoy said.

Dealers, while the program has been underway for a few months, you can still earn points through Sept. 30. Points must be redeemed by Oct. 15, 2012.  To sign up for the 4R program, visit the Ruger Rapid Retail Rewards Program website at and click on “Sign-Up.”

And, be sure to “like” Ruger on Facebook at
By J.K. Autry

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