RTG, Orchid Advisors Partner With Point Of Impact



Retail Technology Group (RTG), a provider of POS and range management software, and sister company Orchid Advisors have partnered with the range development consulting firm, Point of Impact, to provide an extensive end-to-end business solution for firearm retail and range operators.

“Industry experts have forecast the growth rate in the shooting range market to be over 8 percent per year for the next five years,” said Jon Rydberg, CEO of RTG and Orchid Advisors. “Such growth creates new demand for software-driven solutions and a deep expertise in retail and range business management.”

The partnership provides firearm retailers and shooting range owners with the first complete solution encompassing
retail and range business management, inventory planning, technology and firearms compliance. The combined service and technology offering is structured to assist investors who seek to open a new retail or range business, or to existing business owners seeking growth in the shooting sports sector.

“Through this partnership, our companies will give current and future clients an opportunity to innovate their shooting sports business to achieve greater revenues and enhanced compliance,” said Hank Yacek, Point of Impact partner. “We see this partnership as a game changer and look forward to the opportunity to elevate the firearms industry to new levels of excellence.”

RTG, Orchid Advisors and Point of Impact showcased this new service and software offering at SHOT Show 2019.

Visit www.axisrms.com, www.orchidadvisors.com, www.pointofimpactgroup.com



Apex Flat-Faced Forward Set Trigger Kit For M&P M2.0 – Red

Apex Announces Demo Trigger Kits For Ranges

Apex Tactical Specialties announces a new program — designed specifically for stocking dealers with shooting ranges — to provide demo samples of popular Apex products for use in range rental guns.

“Our data shows when customers get the opportunity to directly compare our trigger against a stock trigger, the customer moves quickly to the point of a purchase decision, not just for the Apex trigger but in many cases the firearm itself. This means dealers taking advantage of this new program can increase both the number of sales and the total amount of an individual sale,” explained Scott Folk, COO and co-owner of Apex Tactical Specialties.

The Apex product line includes trigger kits for the most popular firearms carried by dealers, including kits for most GLOCKs, the Smith & Wesson M&P and M&P M2.0; S&W Shield, Shield 45 and Shield 2.0; SIG SAUER P320; FN 509 and FNS series; Ruger Mark IV and Mark IV 22/45 and Walther PPQ.

To participate in the Apex Range Program, a dealer must have a verified shooting range with rental firearms available. Stocking dealer ranges will be eligible for one kit per $1,200 in Apex product invoiced, cumulative within a calendar year. Available demo kits are limited to a maximum of five per calendar year. Dealers can order only one of each demo SKU per year.

Range owners interested in the new program can contact Apex at dealer@nullapextactical.com or (623) 322-0200 for complete details and a list of available products.

Visit www.apextactical.com


Ed Brown Updates Dealer Program

Ed Brown Products has updated its dealer program, recently announcing a list of benefits available to dealers. Some of these include: the company’s best discount on firearms and parts offered, priority processing of orders (when available), access to the “Custom 1911 Build” webpage to configure a custom 1911 (excludes the EVO series), a range gun program, eligibility for special offers and deals and more. Further, dealers will have 24/7 access to live inventory, dealer pricing and order information at www.edbrown.com.

“Our new dealer program — like all of the new programs at Ed Brown — is just improvements on existing policies on how we do business,” said John May, Ed Brown sales and marketing director. “If you haven’t checked out Ed Brown in a while, you’d better look again!”

There are minimum buy-ins for both Full-Line Authorized and Parts-Only Dealers, with no minimum orders required after qualifying orders. Dealers have the option to join the program at a lesser discount level, and grow into an Authorized Dealer discount level. Orders accumulate throughout the calendar year, and if the combined total exceeds the threshold level the account will convert to Authorized.

For the complete program details, contact johnmay@nulledbrown.com.

Visit www.edbrown.com


Elite Archery Adds Library For Dealers

Elite Archery has created a comprehensive marketing library available to dealers to facilitate sales and promotions of the new-for-2019 Ritual 30.

“As a dealer, you have a ton to worry about. Finding ways to market the Ritual 30 to your customers won’t be one of them,” the company said in a press release. “All our videos, product logos and artwork — a complete collection of every color and camo the Ritual 30 is available in — are all ready for you to download.”

In addition to hosting links to info
sheets, product artwork and website banners, Elite Archery has tailor-made imagery for use on social media.

“Our most successful shops are using the power of social media to help drive awareness of the products they carry — and to let their audience know about the services available in the shop,” the company said.

Weighing in at 4.1 lbs., the Ritual 30 is 30.5 inches axle-to-axle, has a brace height of 6.75 inches, delivers 332 fps and is available in a variety of standard and made-to-order colors.

Elite Archery’s library for the new Ritual 30 is available at: info.elitearchery.com/dealers-only-elite-ritual-30.

Visit www.elitearchery.com



Clenzoil Field & Range Display

Clenzoil Creates New Display To Drive In-Store Sales

Clenzoil is offering its retailers a free-standing, fully-loaded standalone display. The new Clenzoil Standalone Display was developed out of necessity with the independent and buying group retailers in mind.

“We decided to create our standalone display because we have to prove ourselves and the sell-through thereof,” said Chris Hoffman, CEO of Clenzoil. “The standalone display is the perfect solution, it won’t take up shelf space and it will clearly show retailers just how much our products are in demand and how fast the sell-through really is. We’re confident this new display will help us to open a significant number of new accounts and hopefully build a long-standing relationship with each and every one of them.”

The display is classically designed, aggressively priced and comes fully-loaded with Clenzoil’s top selling “Field & Range” products, including:
12 – 8 oz. Field & Range Bottles
12 – 4 oz. Field & Range Foaming Aerosols
24 – 2 oz. Field & Range Pump Sprayers
24 – 1 oz. Field & Range Neddle Oilers
3 – Field & Range Saturated Wipes (50 ct.)
4 – Multi Caliber Pistol Kits (Black or Tan)
4 – Multi Caliber Rifle Kits (Black or Tan)
4 – Multi Gauge Shotgun Kits (Black or Tan)
4 – Multi Caliber Tactical Kits (Black or Tan)
4 – Universal Gun Care Range Bags (Black or Tan)

To place an order for the new Clenzoil Standalone Display please contact a Clenzoil rep in your area. Southeast/Northeast: Outdoor Marketing Alliance, (205) 478-6231; Midwest/TALO/West: Tim Bailey & Associates (818) 993-3141.

Visit www.clenzoil.com

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