Retail Firearm Pricing Trends Now Available Through FFL Insight

Marketplace Insight and Orchid Advisors have launched FFL Insight to enhance retail firearm pricing decisions. FFL Insight is a subscription-based service, delivering national firearm pricing directly to dealers. Subscribers will receive a monthly e-report and have access to an online portal that provides category filters and sorting tools permitting customization relevant to their business.

“FFL Insight emerged after our team received a strong level of interest from firearm retailers who attended NSSF’s SHOT Show in Las Vegas. The subscription provides access to a simplified subset of a much larger firearm market intelligence product that is currently used by several of the industry’s largest manufacturers and wholesalers. The broader Marketplace Insight product permits advanced market analytics by geography, demographics and even offers statistical based forecasting models.”

Those who are seeking to optimize their inventory balances, customer acquisition levels and profits will benefit from this intelligence. There are several data elements included in the FFL Insight subscription:

• Condition (i.e., new or used)
• Category (i.e., pistol, revolver, rifles, suppressors and more)
• Subcategory (i.e., semi-automatic classifications)
• Manufacturer
• Model
• SKU and Average Price

“A business owner can only make instinctual decisions for so long,” said Ryan Nokes, director of Marketplace Insight. “Good data removes the guessing and helps you manage your business more effectively. With FFL Insight, firearm dealers will have the most comprehensive subscription-based pricing history in the industry.”

Dealers can subscribe to the new and used firearm pricing reports through the Orchid Advisors website: Firearm wholesalers or manufacturers seeking more in-depth information including geographic pricing, demographics, statistical based forecasting and custom analytics can learn more at


Outtech Expands Presence To Support Retailers

Outtech has announced the nationwide expansion of its team. For 30 years, the Outtech team of sales and marketing personnel has worked with the industry retail and manufacturing leaders to grow and expand business throughout their sales territory. To offer partners a more comprehensive team, Outtech has expanded its presence to nationwide coverage.

“The Outtech team recognizes retailers in the western U.S. have different needs and the new expansion team will be tailored specifically to fit those,” said the company in a news release.

In an effort to develop the Western team outside the traditional model, Outtech officials outlined the company will use interactive live-streaming video, retail service support and Outtech’s Partners in Profit program.



Zanders Sporting Goods and RSR Group are now carrying Breakthrough Clean’s entire line of cleaning and lubricant products throughout the U.S.

Eliminator Hunting Products Inc., makers of high quality waterfowl calls, are now being distributed through Sports South.

Wholesale distributor, RSR Group, has added the CellVault and Switchback product lines from Thyrm. Thyrm CEO Andrew Frazier said, “RSR will be a key player in effectively getting our products into dealers and therefore in front of consumers.”

Steyr Arms is now the exclusive U.S. importer and distributor of Austrian company Dschulnigg GmbH’s two European-made clothing lines — JAGDHUND and X JAGD. “We are very pleased to welcome the JAGDHUND and X JAGD brands into our portfolio of offerings for discerning American sportsmen,” said Scott O’Brien, Steyr Arms CEO. “Both of these clothing lines will appeal to hunters, outdoorsmen and outdoorswomen who want the best clothing they can buy while differentiating themselves from the rest of the pack.”


Swarovski OPTIK NORTH AMERICA , a subsidiary of the Austrian-based company, will handle KAHLES sales and marketing efforts in North America. The companies have decided to work together to fully maximize business opportunities.

Don Coffey Company has been appointed by Winchester Safes to represent the company in North Dakota, South Dakota, Nebraska, Kansas, Missouri, Iowa, Minnesota, Wisconsin, Illinois, Indiana and Michigan.

Crosman Corporation has appointed Ferguson-Keller Associates Inc. as its representation for all categories in the 12 upper Mid-West and Great Lakes states.

Honor Defense has partnered with Wild West Marketing for sales in the 13 Western states and with Mainstream Marketing for representation in the “TALO” (Texas, Arkansas, Louisiana and Oklahoma) states. Steel Will Knives has also tapped Wild West Marketing as the sales team for the entire west coast.

Tactical Solutions has selected Kegley and Associates as sales agency of record for the Northeast territory.


Full-Throttle Communications, Inc. has been appointed agency of record for American Range Systems and will spearhead all marketing and public relations efforts.

DoubleStar Corp. has signed Laura Burgess Marketing to help build brand awareness through content development and management and well as writer relations. Additionally, Lyman Products has selected Laura Burgess Marketing for media placement and writer relations.


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