You’re likely aware of dozens of companies that have programs to foster growth of accessories for concealed carry. We wanted to highlight three options from companies looking to expand their footprint with brick-and-mortar dealers. What programs have been successful for you in expanding the concealed-carry segment of your business? Send an email to
Blue Force Gear ULTRAcomp Pocket Holster POP Display
Blue Force Gear
Blue Force Gear has developed point-of-purchase displays for the ULTRAcomp Pocket Holster, which will be sent to any dealer who purchases 80 holsters for their store. This high-performance line is available in eight models to fit the following popular concealed-carry pistols: SIG 238, SIG 938, Smith & Wesson M&P Bodyguard, Smith & Wesson M&P Shield, S&W J-Frame, Kimber Micro, Ruger LCP/LCP II, GLOCK 42 and GLOCK 43.
“Pocket pistols are still top sellers, and accessory sales represent a reliable way for dealers to increase their average sales,” said Tom Kaleta, Blue Force Gear marketing director. “With the Blue Force Gear ULTRAcomp Pocket Holster, customers will have the advantage of both safety and comfort with the thinnest pocket holster available today. For dealers, this is a great opportunity to increase the value of a sale, provide a high-quality American-made product with a lifetime warranty and have a great-looking display rack to help do the selling for them.”
Allett has been manufacturing the “world’s thinnest wallets” for over 20 years. It’s an American-made original stressing function over form to lighten the load of your customers.
There are three main lines produced by Allett: Ultra Slim Wallets, Slim Wallets and RFID Slim Wallets — which will appeal to your customers who want to keep their private information secure. Each wallet in the company’s collection is designed to be ergonomic and efficient, keeping things slim and minimalistic.
Allett offers retailers an attractive point-of-purchase display for free ($50 value) with a minimum purchase of $425. The display comes in two variations: a tabletop display (pictured) or as a hanging display for slat walls.
CCW Breakways has announced a new marketing and sales program for its patented, built-in holsters. The program makes it simple for brick-and-mortar dealers: with no inventory to stock, orders to take or fulfilling orders. Company officials shared all that would be required is for a dealer to display one of CCW Breakaways’ banners in-store, on a website or social media page or in a newsletter email blast. CCW Breakways’ e-commerce system would credit the store with the sales commission, and then handle the order and drop ship the product directly to the consumer.
“In our product line offering, we have 140 basic SKUs, plus accessories — and most FFLs cannot afford to stock our inventory,” said Jay French, president of CCW Breakways. “Our program allows them to participate in our sales and earn revenue, without stocking, without ordering and without the burden of fulfillment. We do it all!”
As part of the initiative, CCW Breakaways created a website just for Shooting Industry readers. In addition, the company is able to provide 8×10-inch rugged PVC displays (like the image above) and hyperlinked e-banners to interested retailers.
B2B NEW PARTNERSHIPS
Tactical Solutions has added AcuSport as a distributor. AcuSport will stock the majority of the TacSol line, including the new X-Ring Takedown rifle featuring the Magpul Backpacker Stock.
Apex Tactical Specialties has welcomed Zanders Sporting Goods as its newest distributor.
Crow Shooting Supply is now a full-line distributor for Henry Repeating Arms. Crow is the first new Henry distributor in 15 years and carries more than 100 Henry models in stock.
Bentley-Scott Marketing has been selected to represent HSM Ammunition in the states of Texas, Arkansas, Louisiana, Oklahoma and Mississippi.
Bear & Son Cutlery has signed Tim Bailey & Associates Inc. to represent GATCO Sharpeners, Bear OPS, Bear Edge and Bear & Son Cutlery across the Midwest. Alliance Sports Group will handle sales for the East Coast, and Wild West Marketing will grow relationships and sales opportunities throughout the West Coast.
GPO, USA has hired Total Sales & Marketing to represent the company in 13 western states.
Honor Defense has announced new sales and marketing partnerships with Sportco Marketing in the Midwest and Outdoor Outfitters Group Inc. in the MINK states. Additionally, Honor Defense has partnered with Jones & Company for sales and marketing in the Southeast.
Styrka has tapped More & Molloy, Inc. to represent the company’s growing line of optics in 13 western states.
American Built Arms Company (A*B Arms) has partnered with Don Coffey Company for representation in Alaska, Hawaii, Washington, Idaho, Oregon, Arizona, California, Nevada, Montana, New Mexico, Utah, Colorado and Wyoming.
RAND CLP has selected Homeland Marketing Group to promote the company’s full line of firearm cleaning products throughout the Southeast while Jim Ferry & Associates is charged with promotion throughout the western U.S.
Silent Legion has partnered with Odle Sales. In addition, Ahern Sales Group has been tapped for sales representation in the TALO states.
Ballistic has selected Source Outdoor Group (SOG) for its media planning and public relations support. Additionally, Silent Legion has partnered with SOG to execute its strategic marketing and media outreach plans.
Dark Storm Industries LLC (DSI) has signed Laura Burgess Marketing (LBM) to build brand awareness as a source for compliant AR platform rifles in New York, California, Massachusetts and Connecticut, and for DSI’s standard rifles for consumers across free states.
Tweed Media International will handle Leica Sports Optics’ PR across North America.
PolyCase has named CMG Marketing & Events and the Murray Road Agency as its agencies of record. CMG will be responsible for PR, media buying and event planning, while Murray Road will cover creative services and social media.
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