Products, With Women In Mind, Create Opportunity For You

By Melissa Porter

The 13-piece Women’s Waterfowl System incorporates SITKA Gear’s rugged durability and performance-driven features found in its other product lines. The new system will be available this summer in the GORE OPTIFADE Waterfowl Marsh concealment pattern.

A far cry from decades past, women interested in hunting, target shooting and concealed carry have woman-specific options readily available. There’s been a gradual trend of companies following the “made by women for women” mantra to a very powerful effect. Customers have responded by supporting their efforts because they actually fit a woman’s body or style.

At the start of each year, when the next new crop of products is typically debuted at SHOT Show and other industry events, a woman’s clothing, firearm and accessory options are furthered diversified. For dealers, this represents an ideal time (if you haven’t already) to stock products for lady shooters and hunters. We’ve earmarked a handful of new-for-2019 products sure to appeal to your female customers.

SABRE – Security Equipment Corp.

An experienced entity in the self-defense world, SABRE has been producing products geared toward personal safety, home security and law enforcement applications for more than 40 years. Its commitment to women goes beyond their security, as SABRE has developed an extensive partnership with the National Breast Cancer Foundation (NBCF). Over the last 10-plus years, SABRE has donated an impressive $1.7 million to the foundation — largely made through proceeds of its pink NBCF line of pepper sprays and personal alarms.

SABRE’s 3-in-1 Stun Gun Safety Tool is available in three colors (gray, teal, pink) and can be attached to a key ring or worn with the included wrist strap.

For 2019, the company debuted the 3-in-1 Stun Gun Safety Tool. With its compact, discreet “key fob” design, the stun gun can be attached to a key ring (for maximum portability) or on the included wrist strap. It has an impressive 1.154 uC pain-inducing charge and is outfitted with a 70-lumen flashlight and an 115dB alarm — audible up to 500 feet away to deter attackers and alert possible bystanders. (Available in gray, teal and pink.)

Appealing to women on the go, the Mighty Discreet is 40 percent smaller than SABRE’s standard pepper spray models. A snap clip attachment enables the spray to attach to a purse or bag (or can be simply stowed in a clutch). A twist lock mechanism helps to prevent accidental discharge. Despite its compact size, the Mighty Discreet delivers 15 bursts — providing protection against multiple threats. (Available in black or mint.)

Tactica Defense Fashion

Launching this year, Tactica Defense Fashion has developed fashionable and functional clothing for women to keep concealed firearms safe and readily accessible. In its clothing line, Tactica has numerous options for women such as jackets and sweaters with several standout features — including invisible and secret pockets, high side slits and ambidextrous draw options — to give women a personalized carry experience.

Tactica’s holster line includes belly band, IWB and ankle options designed for wear in its clothing line or other outfits in a woman’s wardrobe. (The company’s corset holster can be discreetly worn, as well.) Skinny jeans and form-fitting tops won’t be an issue, as the belly band provides a secure fit with its neoprene-padded waistband strap. All holsters are backed by the company’s 30-Day Test Drive trial period.

Finding a women’s gun belt often poses a significant obstacle for CCW customers, and Tactica has introduced a leather belt line to ease this process. The belts are made with two layers of English bridle leather and feature a spring steel core for added support. Stiching is sewn with military-grade thread and the belts’ edges are beveled, burnished and painted to facilitate threading through belt loops.

Tactica Defense Corset Holster


Designed by women for women, Weatherby’s Camilla line has added a new option in the Mark V Camilla Ultra Lightweight. It features a shortened 13-inch length of pull, slender forearm, a slimmer grip with a gentle palm swell and a higher comb for optimal scope-eye alignment. The recoil pad is fitted with an ergonomic cant to nest into the way a woman’s body is built. This rifle features a composite stock (in Forest Green with black gel coat webbing) with an aluminum-bedding block to provide long-distance accuracy. Sporting a 24-inch fluted stainless steel barrel, the Mark V Camilla Ultra Lightweight tops out at 5.75 lbs. It’s available in .240 Wby. Mag., .270 Win., 6.5 Creedmoor, .308 Win. and .30-06 Sprg.

Patterned with black spiderweb accents, the Weatherby Mark V Camilla Ultra Lightweight features a shortened 13-inch length of pull, slender forearm and gentle palm swell.


A leader in hunting performance apparel for women, SITKA Gear introduced a women’s Waterfowl System. Comprised of 13 products created to work together, this complete system offers moisture-wicking baselayer pieces made of form-fitting polyester blends. The Cadence Hoody and Cadence Pant combine water-reistant insulation with comfort-stretch fleece. GORE-TEX Infinium with Windstopper Technology is featured in the Fahrenheit Jacket and Dakota Vest for added protection against the elements. Outerwear pieces, the Hudson Jacket and Bib are feature-rich with three-layer GORE-TEX laminate with STRETCH Technology to ensure comfort and warmth throughout the most challenging weather conditions.

Headwear and handwear products round out SITKA’s new Women’s Waterfowl system. It will be available this summer in the GORE OPTIFADE Waterfowl Marsh concealment pattern, with some products also available in solid colors.


Before you write in: Yes, we realize this next one is in the upper echelon in terms of MSRP — placed out of reach for the vast majority of your customers. However, if you’re a Krieghoff dealer, your high-end customer base will want to take a look at Krieghoff’s K-20 Victoria. The company’s first dedicated ladies’ model, its design is rooted in the K-20 Parcours lighter-weight frame. Available in 20- or 28-ga., the beautifully styled Victoria has an adjustable comb stock, oil finish and special checkering. The K-20 Victoria is delivered in a specially designed Negrini case, featuring a slim design and its cream-colored exterior is accented in tan leather with a carrying strap for easy transport.

Available in 20- or 28-ga., the K-20 Victoria represents Krieghoff’s first dedicated ladies’ model.

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