The Industry’s Business Magazine

Keys To Success In 2018

“It’s funny how much can change in a single day.” These words appeared in an article last year in Shooting Industry — alluding to the profound change the industry experienced almost overnight following President Trump’s surprise victory over Hillary Clinton. Since then, dealers, distributors and manufacturers (even consumers) have grappled with the “new normal” of fear being removed as a primary driver of sales in the consumer market. With the launch of the 2018 New Business Year, we spoke to a panel of dealers on how they’ll approach this market, the segments primed for growth and the challenges they’re expecting to face this year.

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SHOT Show 2018 Extra

The 40th SHOT Show opens Tuesday, Jan. 23, in Las Vegas — poised to be another unforgettable event and launching business.

The Sands Expo and Convention Center will host the show, as it has for the past several years. Once again, the NSSF has promised a show that will help attendees “Gear Up” as they launch into 2018.

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