NSSF Summit Focuses On Growth

NSSF’s 2011 Shooting Sports Summit, held in early June in Louisville, Ky., drew 175 leaders from throughout the industry and the hunting and shooting sports communities.
Attendees examined the Models of Success programs used by a number of states, which support the goal of increasing participation in hunting and shooting by 20 percent over the next five years.

“This year’s Summit provided an overview of these Models of Success, which have the potential to be great recruitment and retention initiatives going forward for many other states for years to come,” said Chris Dolnack, NSSF senior vice president and chief marketing officer.

Among the Summit’s keynote speakers was Tim Pawlenty, two-term governor of Minnesota and 2012 Republican presidential candidate. Pawlenty, an ardent supporter of Second Amendment rights, promised hunters and shooters he would stand in defense of them, if elected.

New-media expert Brian Solis, best-selling author of the book “Engage,” provided insight into how the industry can use these tools to engage new, existing and lapsed hunters and shooters.

“As with past Shooting Sports Summits, this year’s gathering again demonstrated the unity, commitment and passion of all involved in our industry and our sports,” Dolnack said.

For a complete look at this year’s event, visit www.nssf.org/summit.

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