NSSF, Industry Partners Introduce Retailer Program


The National Shooting Sports Foun-dation (NSSF) announces it has partnered with Orchid Advisors, Epicor Software Corporation and the National Association of Sporting Goods Wholesalers (NASGW) to create a Firearms Industry Retail Development Program.

“We’re pleased to partner with Orchid, Epicor Software and NASGW to help ensure firearms retailers have the very best suite of compliance and business support services available,” said Chris Dolnack, NSSF Senior VP and CMO. “The value of the Firearms Industry Retail Development Program offering is unrivaled.”

The Firearms Industry Retail Devel-opment Program will provide retailers who sell firearms and other NFA products with an expansive suite of proactive business, technology and regulatory services. The Program will be supported by the four organizations listed above.

Features of this program include:
Compliance Program Services: Onsite ATF/Import/NFA compliance evaluation, digital evaluation of electronic A&D books and access to
online state firearms regulatory portal.

On-Call Legal Services: A legal defense fund, an ATF/Import/NFA hotline, onsite inspection support and advisory services, provided by Orchid Advisors.

Business Growth Tools: On-call business consulting, an onsite Process/Systems control evaluation and an annual online POS technology developments conference.

A&D Books and Tools: Paper or electronic A&D software via the Epicor FFL Compliance Manager (designed by Orchid Advisors), Serial Number Inventory Software, Policies and Procedures and self-audit guides.

Education: Enrollment in the online Firearms Compliance University, access to a suite of online business courses and discounted access to both SHOT Show University and the Firearms Industry Compliance Conference.

“We’re delighted to see industry-leading organizations collaborate on this proactive retailer-focused growth initiative,” said Jon Rydberg, CEO of Orchid Advisors. “Industry sales are strong but very dynamic and modernizing the manufacturer-distributor-retail supply chain will take focus in the coming years. The Firearms Industry Retail Development Program will help to improve efficiency and effectiveness through tools and enable retailers to focus on stocking shelves and selling products.”

Visit www.nssf.org


Crow Launches Multi-Warehouse Ordering

Crow Shooting Supply has introduced multi-warehouse ordering, which enables Crow wholesale customers the ability to search for products in “real time” online. Crow has warehouses located in Nevada, Iowa and North Carolina and company officials report this development will help reduce shipping time and expense for wholesalers. Wholesale customers will be able to see product quantities in all three Crow warehouses and filter search results by location.

“Being able to find products in quantity and not far away is important when you’re running a gun shop or a sporting goods store,” said Steve Crow, founder and general manager of Crow Shooting Supply. “Our wholesale customers can now find the stuff they need near their region, no matter where their business is located. And they can do it all online, from their desk or office.”

Wholesaler customers can try out Crow’s multi-warehouse ordering by logging in to their accounts or by watching a video hosted at the Crow website.

Editor’s Note: Online readers, click the “Online Extra” logo to link to the video.

Visit www.crowshootingsupply.com


MSR Distribution is carrying G2 Research ammunition, including options from its RIP, Civic Duty and Trident lines. As a buying incentive from G2 Research, all dealers ordering over $2,500 in G2 ammunition will receive a free ballistic gel block. Additionally, Armscor Ammunition products are now offered by MSR, including the often hard-to-find .22 LR caliber line.

Breakthrough Clean Technologies has added Greens Supply to their roster of distributors. The entire line of cleaning products by Breakthrough is available through Greens nationwide.

Warne Scope Mounts and Buck Knives Inc. have both added Ken Jefferies & Associates for representation in the Southeastern U.S.

Honor Defense has tabbed Outdoor Marketing Group (OMG) for sales representation in the Southeast U.S. “For 40 plus years OMG has been fortunate to represent many manufacturers on the high end of the quality spectrum. Honor Defense definitely fits that criteria,” said Steve Harris, president of OMG.

FeraDyne Outdoors LLC has partnered with Jones & Company Inc. to drive sales and growth in 15 states in the northeast and mid-Atlantic. “We are confident in their [Jones & Company] ability to grow our business in their territory,” said Chris James, vice president of sales, national accounts at FeraDyne.

Shooter’s Choice announced a new, full-service partnership with Outtech Inc. for market-wide representation including sales programs and brand marketing. Shooter’s Choice President Joe Ventimiglia explained, “We recognized quickly there was more opportunity with Outtech than simply a traditional sales relationship.”

Carl Zeiss Sports Optics has signed Dunkin-Lewis Inc. to cover all 50 states and Puerto Rico. “Dunkin-Lewis has proved in the last year that they have what it takes to elevate ZEISS sales and brand awareness … They have made an immediate impact to our business, and we look forward to the long-term strategic value they will surely deliver,” said Tom Andrews, Ziess VP.

Weatherby Inc. has selected Gunpowder Inc. to help drive the brand’s communications strategy. Gunpowder will handle all public relations, media relations and influencer engagement. Additionally, they will support key Weatherby initiatives including branded films, Team Weatherby, brand partnerships, trade and consumer shows and other events.

Koola Buck, designer and manufacturer of portable refrigeration systems, anti-microbial game bags, etc., has named Hunter Outdoor Communications as its public relations agency of record. The agency will be responsible for creating and implementing a comprehensive strategic program targeting customers and the industry. Additionally, Outdoor Edge has selected Hunter Outdoor Communications to handle its public relations and media relations.

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