T. von Rosen

Reader-Friendly Champion Thomas von Rosen Passes

“Always make it reader-friendly,” was Tom von Rosen’s publishing philosophy. Creating a memorable and positive experience where he could is how he lived and worked. He instilled his passion into his beloved team of employees through 40 years as president of Publishers’ Development Corporation (PDC), the corporate umbrella of FMG Publications.

Thomas von Rosen (TvR) passed away on October 31, 2018, following a fierce battle with cancer. He was 76 years old.

TvR believed in integrity — both personal and professional. He believed he owed as much to the reader as the advertiser, and that editorial should never be sold. “The advertiser is best served by providing editorial the reader can trust,” von Rosen insisted.

His mission was achieved through the satisfied reaction from the intended audience but it began with the work environment he created for his employees.
“Tom was not one to thrust himself forward, instead, he focused on encouraging his employees to be front and center,” said Thomas Hollander, FMG vice president of business operations. “He viewed his staff as family, and took pride in their accomplishments. Tom worked hard to make the company a great and welcoming place to work. He saw the dignity in the individual and always looked for ways to improve their life experiences.”

Through his years at the helm of PDC, TvR built a loyal team he entrusted to do their jobs.

“TvR’s conviction to give customers more than they expected had universal applications but always began with how the reader would receive it. He surrounded himself with people who thought the same way,” said Randy Molde, FMG vice president of business development. “We all learned our real mission from him, down to the importance of magazine paper selection and ink saturation for creating an enjoyable reader experience through every page, every month. He understood if readers were happy, advertisers would be happy too. It was always about quality, not quantity. Beyond business, he was a personal mentor who had a profoundly positive influence on hundreds and perhaps thousands of lives.”

In the early 1970s, TvR left a budding engineering career at The Boeing Company to run the magazine production department for his father and founder of PDC, George von Rosen. After overhauling and refining the efficiency of the production and circulation departments, TvR was charged with building magazine subscriber bases through direct mail campaigns. His efforts resulted in unprecedented results through Sweepstakes promotions and enormously effective reader retention initiatives. His innovative list refinement practices on the consumer side were instrumental in developing the only “consumer-selected” FFL dealer list for Shooting Industry.

After his father’s passing in 2000, TvR guided the company through unprecedented growth and laid the foundation for its continued success by adding key personnel in the business, content creation and delivery divisions of the corporation.

Publishers’ Development Corporation is a privately held Illinois corporation established in 1936 with headquarters currently based in San Diego. Its board of directors and corporate officers are fully committed to the continued mission of informing, educating and entertaining the markets served through American Handgunner, GUNS Magazine, Shooting Industry, several FMG Special Edition titles and Arts & Activities.

Thomas von Rosen is survived by his wife of 45 years, Dawn, his daughter Amy and one granddaughter. In lieu of flowers, the family requests donations in memory of Thomas von Rosen be made to the Leukemia & Lymphoma Society:


Leupold Opens European Service Center

Leupold & Stevens Inc. announced its new European Service Center is now open and accepting all Leupold-branded products for potential repair or refurbishment, greatly reducing service times for international customers.

Consumers in Europe are encouraged to contact their local dealers if they believe their Leupold product requires service or refurbishment. Certified dealers will be able to ship products to the new service center. Previously, all service requests required products be shipped to Leupold’s headquarters in Beaverton, Ore.

“We’re excited to be able to enhance the consumer experience for the many European hunters and shooters who choose Leupold products,” said Shane Meisel, director of international sales and marketing for Leupold & Stevens. “Whereas some companies’ warranty fail, we guarantee performance. That said, if you ever feel your Leupold product isn’t performing, our trained specialists will absolutely examine and repair it, if need be.”


Davidson’s Acquires PLE Wholesale

Davidson’s announces it has acquired select assets of PLE Wholesale from ProForce Marketing Inc. PLE Wholesale has specialized in law enforcement dealer programs for the firearm industry’s leading manufacturers, including FN America, GLOCK, SIG SAUER and S&W.

In addition to acquiring PLE Wholesale’s inventory, specific intellectual properties and distribution rights for its law enforcement and tactical products, Davidson’s brought aboard key sales personnel, a senior buyer of law enforcement products and PLE’s marketing director.
“The acquisition of PLE Wholesale

really complements Davidson’s current focus on becoming a top-tier wholesale supplier of ammunition, firearm accessories and tactical equipment to dealers nationwide,” said Bryan Tucker, Davidson’s CEO. “This acquisition, coupled with our new EZ range program and product line additions, will help accelerate our efforts to achieve the goal of increasing our presence as a supplier to firearm and law enforcement product dealers.”

ProForce Marketing Inc., doing business as ProForce Law Enforcement, is a major law enforcement product distributor for the Western U.S., specializing in firearms, tactical equipment and TASER products. It will continue to focus on sales of these products to law enforcement agencies and first responders.

ProForce customers have included many of the premier law enforcement agencies in the country, from which they have obtained thousands of law enforcement “trade-in” firearms annually. As part of the purchase agreement, Davidson’s will have priority rights to ProForce’s trade-ins, enabling it to begin offering highly profitable used firearms on a more regular basis to its dealers.


Nightforce Optics ATACR 5-25×56 F1

Nightforce Optics Selected By Marine Corps Scout Snipers

Nightforce Optics announced its Mil-Spec ATACR 5-25×56 F1 riflescope will be integrated as part of the Mk13 Mod 7, .300 Winchester Magnum sniper weapons system, soon to be issued to U.S. Marine Corps Scout Snipers.

The new rifle-and-scope combination is a completely different system from the M40 sniper rifle, which has been in service since the Vietnam War. The Mk13 Mod 7 rifle, along with the Nightforce ATACR day-scope system, will provide increased lethality at extended ranges for the Marines’ elite Scout Snipers, and will augment the M40 system.

“The increased capability of the newly issued Mk13 Mod 7 sniper rifle requires a scope as rugged, reliable, repeatable and dependable as the United States Marines tasked with using it. The Nightforce Mil-Spec ATACR 5-25×56 F1 was chosen as the day scope to take full advantage of the rifle system’s competencies,” said Tod Litt, Nightforce’s Mil-Gov-L.E. business development manager.

The optic features a Horus TReMoR3 reticle that provides operators with an integrated milliradian-based grid incorporating calibrated, time-of-flight wind dots. The dots aid in making quick, formula-free wind calls by judging direction and wind speed in miles per hour.

“The advanced reticle incorporates the Accuracy 1st Speed Shooting Formula that makes engagement of moving targets easier, and reduces engagement times for a substantial improvement in first-round hits,” Litt said.

The Nightforce Mil-Spec ATACR 5-25×56 F1 is “built with the military’s extreme endurance in mind; it offers numerous mission-critical features,” Litt added.


ALPS Brands Celebrates 25th Anniversary

ALPS Brands, manufacturer of performance-driven technical support gear for adventure hunting, wilderness exploration and family camping, is marking its 25th anniversary this year.

Since its inception in 1993 by outdoor gear designer and company founder Dennis Brune, ALPS Brands has become known as an innovative leader in customer satisfaction. The company is also an official Browning licensee, manufacturing Browning Buckmark hunting blinds and broad-performance camping equipment and furniture.

After a successful career with technical mountaineering manufacturer Kelty, Brune saw a void that needed filling. His vision of an outdoor gear company delivering high-quality, innovative products priced within reach of the everyday outdoorsman was born shortly afterward. ALPS Brands’ products range from tents and sleeping bags to extreme-duty expedition backpacks and specialized hunting gear.

“Being a family-owned company that is outdoor-driven, we understand the lifestyle and rugged products that need to perform when we have reached the limit. We want to exceed beyond expectations with our gear so our customers can experience once-in-a-lifetime moments in the great outdoors,” said Brune.

ALPS Brands is dedicated to four principles known as Save the Lifestyle — share, sustain, support and save — and the importance of mentoring new hunters in the outdoors to guarantee a better future for everyone.


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