Kel-Tec Announces New Range Program, Expands L.E. Initiative

Kel-Tec P3AT

Kel-Tec announces its first-ever range and stocking dealer program in a strategic alliance with Shot Spot, a Carrollton, Ga.-based wholesale distributor. The new venture is being offered to ranges nationwide and is designed to allow consumers to “try before you buy.”

“One of the many benefits of a ‘test drive’ program is the consumer can shoot a variety of firearms, then he or she can immediately purchase the one best suited to them,” said Derek Kellgren, Kel-Tec director of sales and marketing. “This allows consumers to become safer and more familiar with specific platforms before making their purchase.”

The new program also provides access to hard-to-find items at range program pricing and stocking dealer ordering privileges. All Kel-Tec models qualify, but only in black.

“Ranges will be given the options of which firearms to offer as rentals, and which to carry as stocking inventory,” added Chase Chambers, Shot Spot national sales manager. “They also can renew their rental fleet on an annual basis, allowing them additional sales from the previous year’s fleet.”

Available nationally, the range program will be available for purchase through partner company Shot Spot LLC. To inquire, contact Chase Chambers at

In conjunction with the new range program announcement, Kel-Tec released a new and improved military and law enforcement program, Kel-Tec HALO.

The HALO acronym stands for Honoring Armed forces, Law enforcement and Other first responders. Active, veteran and retired law enforcement, military and EMS qualify, as well as honorably discharged veterans with DD-214.

“This is a program dedicated to the men and women who serve and protect our great country,” said Janice Worell, HALO program manager. “And that dedication now includes our courageous military personnel and first responders.”

Kel-Tec, known for firearm innovation and performance, launched the LEO program in 2016. The expansion to include military and emergency services into the HALO program affords all qualified L.E., military and EMS personnel the opportunity to buy Kel-Tec Firearms at a discounted rate. To become a HALO dealer, contact Chase Chambers at

Celerant Integrates With Davidson’s, Lipsey’s

Celerant Technology announced partnerships with both Davidson’s and Lipsey’s to provide additional services to the industry’s storefront dealers.

In its integration with Davidson’s, Celerant’s customers can import product catalogs, automate purchase orders and offer a wider variety of products online.

From within Celerant’s point of sale, firearm dealers can access and browse Davidson’s product catalog, import the products they want to sell (including product descriptions and images of Davidson’s exclusive products) and reorder inventory with automated purchase orders based on min/max levels. This ensures retailers will have the necessary inventory on-hand, while eliminating the need to manually enter products into the retail system.

“Our partnership with Celerant truly provides FFLs with the technology they need to be successful. Our goal is to make it easy for FFL retailers to sell more products and effectively manage inventory levels through more efficient data management practices. Celerant’s clients will find it easy to import products, and we stand ready to provide the Celerant client base the level of customer service Davidson’s is well known for,” said John Trull, Davidson’s EVP.

In Celerant’s integration with Lipsey’s, dealers can import products, automatically reorder inventory, display inventory online and leverage Lipsey’s drop shipping services. From within the point-of-sale software, firearms dealers can access and browse Lipsey’s product catalog and import the products they want to sell in-store, eliminating the need to manually enter products into the retail system. Dealers can also reorder inventory with automated purchase orders based on predefined min/max levels, ensuring they have the right products and on-hand quantities throughout the year.

Through live, online “data feeds,” Lipsey’s current accessory stock levels are automatically reflected on Celerant’s e-commerce platforms, along with product data, images and descriptions. Therefore, dealers can then sell more products on their websites than they carry in-store. When an order is placed on a dealer’s website, Lipsey’s is automatically alerted and drop ships the order from their warehouse directly to the dealer’s customer along with a custom packing slip and shipping label.

“We believe our partnership with Celerant provides dealers with the tools and technology needed to excel in today’s marketplace,” said Aaron Keating, Lipsey’s CIO. “Our joint partnership provides Lipsey’s dealers, both large and small, with the inventory, technology and superior customer service they need to be successful. We are excited to introduce Celerant to our dealers looking for a powerful, yet user-friendly, retail solution.”



HatsanUSA is now the exclusive importer of Escort shotguns for the U.S. market.

MKS Supply, the exclusive marketer of Hi-Point Firearms and Inland Mfg., is the first U.S. company to start working with Barnaul to import/market and sell a wide selection of Barnaul-branded ammunition in the U.S.


TRUGLO Inc. now represents and is responsible for sales of NiteSite and Nocturna products in the U.S. and Canadian shooting, hunting and security marketplaces.

German Precision Optics (GPO) USA selected Sturgeon Bay, Wis.-based MWS Associates to handle sales of its optics in 24 states: Conn., Del., Ill., Ind., Iowa, Kan., Ky., Maine, Mass., Md., Mich., Minn., Mo., N.D., N.H., N.J., N.Y., Neb., Ohio, Pa., R.I., S.D., Vt. and Wis.

American Buffalo Knife & Tool Co. (ABKT) appointed JKS Unlimited for sales representation in the Northeast and upper Mid-West regions.

ERGO Grips announced the addition of Rocky Mountain Rubicon to its growing list of independent sales reps. They will be represented in 13 Western states.
RUAG Ammotec USA Inc. announced the appointment of H&G Marketing as its rep group across the U.S. H&G will sell RUAG Ammotec products under the Norma, Geco, Swiss P and Inceptor brands.

Guntec USA retained JKS Unlimited as its sales agency of record for the upper Midwest and Northeast regions. This partnership has resulted in several new initiatives, including standardized pricing, buy group/distributor programs and more to facilitate Guntec’s presence in retail stores.

HSM Ammunition has chosen Tim Bailey & Associates to represent the company in Canada. Tim Baily & Associates represents HSM in the 29 westernmost U.S. states and the Pacific Rim.

Obsession Bows, maker of high-end premium compound bows, announced an official partnership with Outtech to service archery pro shops, distributors and retailers around the U.S.


As the agency of record for Outdoor Solutions, Blue Heron Communications will serve as the contact for all media inquiries in addition to implementing marketing communications, PR efforts and creating digital content.
GPO USA partnered with Hunter Outdoor Communications for public and media relations in the U.S.

Source Outdoor Group now serves as the primary communications agency for HatsanUSA, Pro Ears and CanCooker Inc..

Proforce Equipment Inc., exclusive distributor of the Tasmanian Tiger line of products for the U.S., signed Laura Burgess Marketing (LBM) as its PR firm. LBM is responsible for informing the American commercial, L.E. and military markets of the Tasmanian Tiger products designed exclusively for an American audience. LBM will also develop the Tasmanian Tiger social media sites and branded newsletter in conjunction with the team at Proforce Equipment Inc.

TAC SHIELD announces a new partnership with BOLT Strategy for public relations and digital marketing efforts to increase its visibility.

Langdon Tactical Technology (LTT) selected Chevalier Advertising as its agency of record. Chevalier will handle LTT’s brand strategy and public relations directed toward the shooting, tactical, military and L.E. markets.

Read More B2B Resource Articles

Click To Read More Shooting Industry January 2019 Issue Now!

Leave a Reply

Your email address will not be published. Required fields are marked *

(Spamcheck Enabled)