Industry Link
A Focus On...
A recently published study examined how firearms manufacturers’ print advertisements featuring women changed from 2001–2020 — and its subsequent...
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Final Thoughts...
The dust has settled from SHOT Show 2024 — here’s a recap its impact on what it will take to be successful this year.
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Shaping Business...
A challenge facing the firearms industry today (and, perhaps all businesses these days) is consistent unpredictability. Good data can help.
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“Crisis...
Across each of Shooting Industry’s 2024 New Business Year editions — the Dec. 2023 and Jan. 2024 issues — one overarching theme has risen to the...
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And The Surveys...
It’s true — there are lies, damned lies and statistics. And then there are surveys and polls. Regardless of your view of these measures, they do —...
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A Case For...
Amidst the busyness of this season, there’s a strong case to be made to shift gears and add in a focus on generosity.
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The SHOT Show...
From an attendee perspective, it was always going to be difficult to top the experience from SHOT Show 2022.
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2023 Preview:...
A softened market, coupled with a looming recession, means dealers are weary of a pricing battle coming in 2023.
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2022 Midterm...
The vaunted red wave wasn’t a tsunami, but it was “just enough” to at least break up a unified government.
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3 Values That...
Nearly 10 years ago, we published a note in Letters To The Editor under the title “What’s Your Grade?” from Lonnie Craigton, a dealer in the Kansas...
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Tip The Scales:...
Election Day is Nov. 8. All 435 members of the U.S. House of Representatives are up for reelection, along with a third of the U.S. Senate. Democrats hold a...
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Battle Lines...
July 29, the U.S. House of Representatives passed H.R.1808, the Assault Weapons Ban of 2022. This bill makes it a crime to “knowingly import, sell,...
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When Your Range...
What do clubhouses, coffee shops, health and fitness clubs and shooting ranges have in common? They’re places built by community.
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Stand Together,...
The past few days have been difficult for me, both as a father and passionate member of this industry.
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7 Takeaways From...
Anevent three years in the making, the 2022 NSSF Marketing & Leadership Summit was held May 10–12 at the Hyatt Regency Lost Pines Resort in Austin, Texas.
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“Pariah”...
itall started with an email — in the Jan. 2022 Letters To The Editor column, we ran a note from home-based FFL Matthew Sims, owner of Red Roo Defense, who...
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Winds Of Change...
Despite getting off to a fairly innocuous start, 2022 is following a pattern that defined the previous two years.
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“Barrier...
During a recent trip to my local FFL, I witnessed an interaction that has taken place countless times over the past two years.
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A SHOT Show...
Though supply chain challenges and COVID surges continue to disrupt daily life, there is hope 2022 will be a step closer to something resembling “normal.”
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Customer...
With the 2022 New Business Year officially underway, dealers have an opportunity to make this the year of customer retainment. Since March 2020, millions of...
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Where Are We...
There are many words we could use to describe the past two years — unprecedented, relentless, eye-opening, stretching, tumultuous, frustrating, to name a...
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Harness Interest...
For 20 months and counting, interest in firearms ownership and related accessories has remained at historic levels. Through the first nine months of 2021,...
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Dealer Advantage...
Staying informed in an everchanging business climate is essential — and Shooting Industry’s Dealer Advantage opt-in email program is now published on a...
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Champion Hunting...
With the imminent arrival of fall, sportsmen and women will be clamoring for range time to zero their rifles, tune up their shotguns or bows and dream of...
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The Thing About...
Since publishing a three-tiered look at the ammunition market in Shooting Industry’s June issue (“Where’s All The Ammo?) on how manufacturers,...
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Charting 9mm’s...
The 2010s gave us the Smith & Wesson M&P Shield, GLOCK 43, SIG SAUER P320, Ruger Security-9, SIG SAUER P365 and Springfield Hellcat — to name a few. What...
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Evaluating The...
If you want a chuckle, search “things from the past that didn’t age well” and be prepared to revel in both cringeworthy and ironic quotes, ads, posts...
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Progress Made,...
There’s no question the industry has made significant improvements in its efforts to welcome women at the counter, in the classroom and at the range. New...
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Delivering On Value
Any article offering insight on how brick-and-mortar stores can compete (and win) against Amazon immediately piques my interest. I recently came across...
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Sales Under...
“Well, this is better than the alternative.” It’s a refrain I’ve heard in conversations with dozens of dealers, distributors and manufacturers alike...
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Digging In &...
There’s no question the events of 2020 fundamentally changed the landscape of the shooting, hunting and outdoor industry, probably permanently.
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Answering The...
We asked a group of trusted retailers to get out their crystal balls and answer the million-dollar question ...
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Pandemic,...
When it’s all said and done, 2020 will be known as the “perfect storm” of uncertainty that fueled an unprecedented run on firearms and related accessory
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Actions Speak...
“Uncertainty” has been a central theme throughout 2020, so why would the election be any different? Writing this mid-October, it’s difficult to envisage
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Turning Interest...
As many as 5 million first-time gun owners have joined our ranks so far this year. With Election Day less than 50 days away, the onus is on the industry to...
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In Search Of...
It started with hand sanitizer and toilet paper. Now, after months of insatiable demand, firearms, ammunition and related accessories are becoming...
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