Frank Mayer And Associates Introduces New Displays

Frank Mayer and Associates Inc. announces its new line of firearm merchandisers and fixtures, designed to present firearm manufacturers and dealers with a one-stop solution to secure and display their merchandise, including rifles, pistols, optics, accessories and more.

The line includes the following fixtures: tall firearms glass cabinets, low handgun cabinets, modular cabinets and accessory racks. All displays are fully customizable, offering flexibility to add graphics, configure shelving and include a variety of product holders.


Orchid’s New Technology Integrates Inventory, E-Commerce & Regulatory Applications

Orchid Advisors announces new technology that enables near plug-and-play integration between firearm inventory, e-commerce and regulatory business applications. The technology creates a single point of data entry for firearm transactions, mitigating significant IT development, data entry labor and ATF inspection risk. Orchid’s technology provides a simple and flexible solution for FFLs seeking to modernize their business operations.

“The pace of FFL investments in new software continues to accelerate,” said Jon Rydberg, CEO of Orchid Advisors. “We are contacted on a near daily basis by FFLs who seek an integrated business and regulatory solution, connecting basic inventory activities to an electronic Bound Book or ATF eForms application. Our software creates this type of integration with a simple connector routing transactions such as firearm receipts or shipments to flow between programs.”

The following are notable features of Orchid’s technology release:

Addresses GCA / NFA firearm inventory transactions such as Serialization, Assembly, Receiving, Shipping, Destruction and non-licensee Transfers;

Integrates with Epicor, Microsoft 365, Quickbooks, Sage 100/300, NetSuite, SAP, Oracle and others;

Provides simplified integration with ATF compliance software (Electronic Bound Book and ATF eForms); and Permits integration with third party applications such as Magento, Amazon, eBay and FedEx.

Orchid also upgraded its Electronic Bound Book functionality by simplifying high-volume serial number entry and improving NFA firearm tracking. FFLs seeking Orchid’s technology can access it through the firm’s online software portal, FFLBizHub, which includes a free 30-day trial or subscriptions beginning at $10 per month.


Nock Out Launches Online Portal For Dealers

Nock Out Lighted Nocks recently launched its new online “Dealer Portal,” making it easier for existing dealers to reorder products and for potential dealers to become an official carrier of Nock Out Lighted Nocks. This move is in line with the company’s revamped efforts to increase efficiency and create a simpler reorder and dealer application process. Dealers now have 24/7 access to Nock Out Lighted Nocks’ product catalog and the ability to reorder product any time of day.

“Dealer development is the cornerstone of our business,” said Corey Paulsen, Nock Out national sales manager. “To further enhance the dealer experience, our new dealer portal streamlines new dealer applications and order submittals by providing easy access from our website.”

Recommendations for an easier order process from dealers also prompted Nock Out Lighted Nocks to create and implement the portal. Paulsen relayed the ultimate goal stemming from the addition of the online dealer portal is to enable dealers to focus less on the reordering process and more on serving their customers.



Midwest Gun Works has selected American Built Arms to help expand its rifle parts and accessories offerings.

Zanders Sporting Goods now offers products from Aguila Ammunition and STYRKA. (Zanders initially stocked Aguila’s rimfire ammunition line; the rest of the product line was added in August.)

In the wake of exceeding 6,000 units of its popular LifeCard folding .22 LR pistol, Trailblazer Firearms has added several new distributors to meet demand across the country. New partners include United Sporting Companies, Bill Hick’s, Zanders Sporting Goods, Amchar Wholesale, Ron Shirk Shooters Supplies, Williams Shooters Supply, MGE, Orion Arms Corp., Lew Horton Distribution Co. and Chattanooga Shooting Supplies.

AMMO Inc. and Tactical Solutions have partnered with Crow Shooting Supply for distribution of the both companies’ complete product lines. Further, Crow announces it is a “Trident Dealer” for Beretta, offering the widest selection of pistols, rifles and shotguns. Crow is now one of eight Beretta wholesale distributors in the U.S.

Camfour now carries Dark Storm Industries’ full line of MSR-style rifles and accessories.

Davidson’s announces the Christensen Arms line of products has been added to its offerings.

Graf & Sons Inc. has been appointed the sole distributor for Peterson Cartridge Company.

War Works is now the exclusive U.S. distributor of Schmeisser GhmB products.


GSM Outdoors has hired Don Coffey Company Group to represent all brands in three distinct regions representing 27 states: the Western 13, four in the MINK region and 10 in the Southeast.

Swagger Bipods announced a new partnership with H&G Marketing for sales and distribution of the company’s bipods and accessories.

Vanguard USA Inc. has chosen William J. Gartland & Associates for sales representation and dealer channel sales from Texas to North Dakota, as well as the east coast.

Meopta USA Sports Optics has hired Mountain States Sports Marketing as its sales agency for 13 western states — AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR, UT, WA and WY.

Honor Defense announced a sales and marketing partnership with Outtech Inc. for its new line of American-made and veteran-assembled pistols.

Hodgdon has hired Outdoor Marketing International GmbH (OMI) as the independent agent for several international markets. OMI is now responsible for the sale of all Hodgdon Powder Company brands — Hodgdon, IMR, Winchester, Pyrodex, White Hots, Triple Seven and GOEX — in Europe, Asia and the Middle East.

BaseMap has selected Blue Heron Communications as its social media management and marketing agency.


Laura Burgess Marketing recently entered into partnerships with Ammunition Depot, Big Horn Armory and IDENTILOCK to provide public and media relations services in a variety of ways.

C Products Defense and Ultradyne have selected Chevalier Advertising & Public Relations as their agency of record. Chevalier will handle brand strategy, public relations, media buying, event planning and writing/distributing press releases on behalf of both companies.

BOLT Strategies was selected by Krieghoff International as its marketing and public relations partner. BOLT will develop and execute programs concentrating on the continued development and expansion of the Krieghoff brand in North America.

Plano Synergy announced Source Outdoor Group as its core-endemic communications agency for all hunting brands including Ameristep, Avian-X, Barnett, Evolved Harvest & Habitats, Flextone, Halo Optics, No Limit Archery, Plano Molding, Tenzing, Wildgame Innovations and Zink.

Kahr Firearms Group has signed Blue August for representation in public and media relations. Kahr Firearms Group encompasses the Kahr Arms, Magnum Research and Auto-Ordnance brands. Blue August will assist in expanding brand awareness, new product promotion and media presence for all three brands.

Hemisphere Coffee Roasters has named Full-Throttle Communications its new agency of record for public relations strategy and media outreach. The company recently debuted a Hunter’s Blend, aimed at fueling early-morning hunts.

Heron Outdoors, the makers of ScentBlaster, has announced its collaboration with Providence Marketing Group (PMG). Providence will be responsible for media planning, public relations and strategic planning for the ScentBlaster brand. In addition, Cuddeback has retained PMG as its marketing agency of record. Providence is tasked with media planning, public relations and strategic planning for the Cuddeback brand.

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