Focus On Accessories To Drive Sales

By Lisa Parsons-Wraith

Change is in the air and gun dealers are going to need to reconsider their business model and the forces driving gun sales. For the past eight years firearms sales have been brisk because people were afraid changes in legislation would deprive them of the firearm they wanted, or indeed, the ability to own a firearm. With a Republican president in the White House, consumers are beginning to breathe a little easier and the sense of urgency to purchase a firearm has diminished a bit. Luckily, where women are concerned, accessories remain a hot commodity as they’re tailored specifically to a woman’s needs and lifestyle.

Concealed Carrie is one of the companies that continues to come up with innovative and attractive products for women. The company’s latest offering, the Ostrich Print Leather Tablet Case is an excellent conceal and carry option for tech-savvy women. A double zippered compartment is filled with pockets and dividers to carry essentials and a smooth, padded, leather removable tablet case with hook and loop attachment easel easily props to two positions. Another double zippered concealed carry compartment includes a removable and adjustable universal holster for secured and easy ambidextrous access. The exterior of the Tablet Case features a removable and adjustable shoulder strap, a retractable handle and an additional document pocket.

All Concealed Carrie handbags come with a Concealed Carrie keychain and fashion tassel. The Tablet Case works best with compact or sub-compact handguns and will also securely hold stun guns, pepper spray and other non-lethal forms of self-defense.

A nice add-on to any Concealed Carrie purse is the company’s recently introduced matching wallet. These wallets coordinate with the purse holsters and feature expandable aged hardware for currency, a coin purse with snap and an RFID-protected credit card and identification sleeve. The compact design of the wallet makes it easy to tuck into a purse holster and doesn’t add a lot of weight.

Concealed Carrie also offers an attractive display to dealers for free with a qualifying purchase. The freestanding display showcases Concealed Carrie products and comes complete with three shelves, brackets and hooks. A mirror, lifestyle graphics and a brochure sleeve are also included, and the display can be customized to fit your specific needs.


Concealed Carrie makes it easy for dealers to highlight
accessories with this convenient display.

Many Options For Concealment

Another accessory dealers will want to focus on are holsters. “Holster options is a good area for manufacturers in that most women in my area don’t wear belts making traditional holsters a no-go,” commented Barry Laws, CEO of Openrange Inc., in Crestwood, Ky. “Products like Can Can beltless holsters and purse inserts would be where I’d put my money.”

Can Can Concealment offers a wide range of corset-style and garter holsters for beltless on-the-body carry. Women will appreciate this style of holster as it promises to slim the waistline while concealing a firearm. The Corset Big Shebang is designed to conceal two firearms over 6.5 inches, while the Micro accommodates two firearms under 4.5 inches, and a magazine.

Both feature front metal stays designed to trim the stomach. A ribbon accented magazine pocket holds an extra magazine. The tank incorporated into the holster is designed to fit under the bust so it will accommodate any bra. This holster will allows for both right- and left-hand draw and reholstering tabs make it easy to open the holster for no-look reholstering.

Women and men will want to purchase the gender-neutral Sport Belt holster. This version does not have the built in tank top, but does have all the other great features mentioned above, plus an oversized wallet pocket, a cell-phone pocket and two standard mag. pockets.

Dene Adams is another company designing accessories with female shooters in mind. The company offers a variety of products such as corset holsters and purse holsters women will want to conceal their firearms. Dene Adams’ latest offering, a thigh holster incorporated into leggings or shorts is called the Body Shaping Thigh Holster — it will be a huge hit with women as it fits easily into the current fashion. Made of a moderate support Lycra, these high-waist leggings will also smooth the tummy.

Other features include an accessory compartment, a built-in triggerguard and fast, breakaway retention tabs to hold a firearm securely in place. Currently, the thigh holster is offered in right-hand draw and will accommodate micro, compact, single-stack firearms.

Dealers who find it challenging to stock the style of purse holsters their female customers want should try selling the Purse Defender from CrossBreed Holsters. The Purse Defender is designed to go inside your customer’s favorite purse or handbag, allowing them to still carry the designer bag they love and be protected. The Velcro brand fastener-lined Kydex panel fits securely in a purse or other bag, and keeps the gun and purse stabilized and prevents it from spilling over or causing the purse to tip.

The Purse Defender system comes complete with an L-shaped panel, and a CrossBreed Modular Holster. It’s available in left- or right-hand draw, and for a wide variety of small to medium sized handguns. The Purse Defender measures 9 inches wide and 6 inches high, with the base of the assembly being 3 inches wide.


Concealed Carrie’s stylish Ostrich Print Leather Tablet Case accommodates
accessories, protects your customer’s tablet and conceals a compact or
subcompact handgun.


The Body Shaping Thigh Holster legging from Dene Adams gives women
a concealment option that fits in well with today’s fashion.

The Value Of In-Store Demos

Many of the concealed carry accessories designed for women host hidden features and unique designs best explained in person. Product demonstrations allow potential customers to get their hands on the product and learn more about its benefits. One of the best ways to promote these particular accessories is to host an event (think Tupperware and Pampered Chef) where guests can try the products themselves and discuss the merits with you and your staff. Many customers may not otherwise realize their need for a product until its value is presented.

If you translate this demonstration-style sales approach to your own female-friendly products you are sure to sell more. A social aspect also gets women talking about products and what works for them, and gives you good ideas about what women want to see on your shelves. For those who may not have the time or space to host an event, do some research online (demo videos for almost every pro-duct abound) and have videos highlighting the products you want to promote playing on-site to do the work for you.

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