Federal Premium 365 Update

Here, Federal Premium staff members are in the process of assembling Premium 365 welcome kits for new dealers.

Announced in January, Federal Premium’s Premium 365 ammunition dealer program has made an impact among dealers — more than 500 dealers signed up at various levels.

“With the need for a more focused approach to promoting and educating consumers we needed a best-in-class program for our independent dealers,” said Bart Biedinger, Premium 365 senior manager. “The insights, relationships and expertise from these dealers are our lifeline. Premium 365 brings a new level of support to the dealers to help them succeed.”

Program highlights from 2018 include: training retail associates through the BrandLive platform, offering exclusive buying opportunities and furnishing a welcome kit — which includes a welcome letter, co-op benefits, training resources, best social media practices, a national consumer promotions calendar and Vista Outdoor’s conservation program. Members are listed prominently on Federal’s Dealer Locator and receive exclusive new product launch kits to complement the debut of new SKUs.

For 2019, the company plans to enhance its level of support to focus on training, promotions and in-store branding. Further, Federal works with SproutLoud to deliver targeted co-op programs. Federal aims to reach the 700-dealer mark in the next two years.

“It is with the independent dealer in mind we launched the Premium 365 ammunition dealer program,” said Jason Vanderbrink, Vista Outdoor president of ammunition. “This program was developed to not only demonstrate our support of the value they provide to our company, but to show the market they’re the tip of the spear and the place where our consumers can go to find the latest in ammunition technology, service and expertise.”

Visit www.federalpremium.com

Unique-ARs Unveils Dealer Program

Unique-ARs has introduced three initiatives to help storefront dealers maximize their revenue and increase brand’s awareness: a dealer program, custom orders and private-label handguards.

Unique-ARs’ stocking dealer program includes access to 35 stock handguards, heat shields, short shields and more. Dealer benefits include low minimum purchase requirements (5 handguards is the minimum order), ease of online ordering, additional discounts for larger orders and cross-promotion through web-specific programs and social media engagement.

The custom order program facilitates a customer’s ability to completely customize their MSR. Under this program, Unique-ARs can either work with the builder or directly with the customer.

Finally, the private label program enables dealers to stock their own line of handguards. A design professional will work with dealers to integrate their store’s logo and branding into a forend, manufacturing as few as 10 or up to 1,000 per month.

Visit www.unique-ars.com

ERGO Grips Releases Updated Dealer Portal

New improvements have been added to ERGO’s Dealer Portal to make buying online faster and easier for U.S.-based dealers. The entirety of the company’s catalog is available on the portal, along with pricing information (dealer pricing, MAP, MSRP) and detailed descriptions of every ERGO product.

In addition, dealers can use the ERGO Dealer Portal to place orders with one-click ordering and pay securely with a credit card. Dealers also have the option of building orders in the system to save for later.

“Help local customers find your business when they’re shopping for ERGO products. Registering your Dealer Account not only gives you access to easy online ordering, your business will also get listed in our ‘Where to Buy’ dealer section. Customers shopping on the ERGO website will see your location and contact information with convenient driving directions. We believe in the value of customer service,” the company said in a statement.

Dealers can sign up to get their free dealer account by visiting www.ergogripsdealer.com. For questions on signing up for the Dealer Portal, email dmilinazzo@nullergogrips.net.

Visit www.ergogrips.net


Davidson’s announced the addition of Bergara and Canik USA to its family of firearms offerings. Additionally, the wholesaler has added Wilson Combat, CMC Products, MEC-GAR and KCI USA magazines to its inventory of firearm accessory offerings.

Zanders Sporting Goods now offers Aguila Ammunition products.

ERGO selected Mid-States Distributing as its newest distributor of firearm upgrade products.

Crow Shooting Supply is now the exclusive U.S. wholesale distributor for Cheddite shotshell hulls and primers. As part of the Cheddite line, Crow Shooting Supply will also be offering Challenger shotgun ammunition.


SwiftShield has partnered with Ontario Knife Company for the production of the SwiftShield device — a reinforced carbon-steel freestanding bracket designed to brace any outward-opening door from being opened.
“School safety is a major concern for everyone, and we were very impressed with the simplicity and the design of the SwiftShield,” said Ken Trbovich, President and CEO for Ontario Knife Company. “We knew we wanted to do whatever we could to help get more of the SwiftShield devices into schools, and are excited to work with the company on the production side and support keeping children safe.”


HSM Ammunition selected Tim Bailey & Associates Inc. to represent the company in the 29 Western States and the Pacific Rim.

SWORD International has retained Elite Outdoor Sports as its national sales representation company. Moving forward, Elite Outdoor Sports will manage all outside sales for the Sparks, Nev.-based firearms manufacturer.

Parker Compound Bows Inc. appointed Thomas F. Gowen & Sons for representation in Indiana, Ohio, Michigan, Maryland, Delaware, Pennsylvania, New Jersey, New York and the New England region. Additionally, Parker announced Non-Typical Outdoor Sales will cover the central Midwest region of the U.S.

Meopta USA Sport Optics retained Covey Sales & Marketing as its sales agency for the Midwest.

Breakthrough Clean Technologies has announced a new partnership with Union Sales Agency. The sales rep group will be representing Breakthrough’s gun-cleaning products in the Southeast.


Próis Hunting & Field Apparel selected Full-Throttle Communications as its public relations and marketing partner. Full-Throttle will work alongside Próis to help promote its newest line of apparel. In addition, Full-Throttle is now the agency of record for Grizzly Cartridge Co. and SwiftShield.

ArachniGRIP tapped Blue August LLC for public and media relations through brand awareness, product promotion and industry presence.

RubLine Marketing & Consulting is now the marketing agency of record for Lazyman Outdoors.

BaseMap Inc. announced a strategic marketing and public relations partnership with Blue Heron Communications (BHC). BHC will serve as the day-to-day point of contact for all media inquiries and implement a host of marketing communications, social media and public relations efforts.

Go West Trading chose Laura Burgess Marketing to facilitate the marketing launch of its Predator Ammo.

RUAG Ammotec USA named The Murray Road Agency as its agency of record. Murray Road will provide a full suite of marketing and branding services for RUAG Ammotec USA’s portfolio of ammunition brands and products that now includes Norma, Geco, Swiss P and Inceptor.

Trinity Oaks, a 501(c)(3) nonprofit organization founded on the premise that active participation in the outdoors is powerful, healing and a fundamentally life-changing experience, announces it has partnered with Hunter Outdoor Communications to handle its public and media relations.

USIQ Inc. announces Source Outdoor Group as the primary communications agency for the marketing of its FAB Defense line of firearms accessories. Stacked Outdoor has also named Source Outdoor Group its principle agency.

To assist an expansion into the civilian market, SWORD International has named Elite Outdoor Sports Marketing as its agency of record. Elite Outdoor Sports Marketing will manage all aspects of public and media relations for SWORD International, as well as its civilian brand ambassador program.
“Combining the skills from both our sales and marketing divisions into one strategic effort will help us achieve even greater success with SWORD International,” said Todd Curell, Elite Outdoor Sports principal.


Warne Scope Mounts is a vendor for the Sports Inc. buying group and its network of over 500 retailers nationwide.

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