Epicor Bolsters Operations For Retailers And Shooting Ranges

Epicor Software introduces the general availability of the Epicor Range Management solution, as well as an array of newly integrated firearms functionality for Epicor Eagle N Series software and the Epicor FFL Compliance Manager application, created in collaboration with Orchid Advisors. Epicor Range Management is an automated solution with an intuitive, easy-to-use interface built specifically for the management of gun ranges. The cloud-based tool offers real-time analytical information at a glance to assist in monitoring lane usage and berm extraction.

Epicor Range Management software is designed for optimized web-enabled mobile devices and tablets, offering employees and range officers a simple mobile solution to service more customers. Additional features include SMS texting, automatic payment management and the ability to manage liability waivers.

“Currently, the majority of firearms businesses are not using an automated solution to manage their shooting range,” said Bill Wilson, Epicor SVP, product development. “Manual processes can cause inefficiencies, safety concerns and other unnecessary interruptions to the overall management of firearms retailers and ranges. These challenges can be resolved with our new firearms software and functionality — leading to increased sales and significant improvements to the customer experience.”

Frontier Justice, based in Lee’s Summit, Mo., recently launched FFL Compliance Manager and Eagle N Series software. Range Check-In Supervisor Rebecca Davis commented on its new functionality.

“The Epicor Range Management system is user-friendly and features easy-to-read descriptions for setting up ranges, bays and lanes, and training others on system capabilities,” she said. “Limited pop-up windows make navigation a breeze and actions are seamless from one to another. Easy-to-access buttons and shortcuts make transactions of all types efficient. It has eliminated the need to write down rentals, times or names, all while recording necessary transaction information. We are pleased with the time savings and transaction efficiency it offers our range.”

Visit www.epicor.com

Celerant Integrates With RSR

Celerant Technology has announced its integration with RSR Group. This integration — available through Stratus Retail and Cumulus Retail — enables FFL retailers to streamline their inventory supply chain, for both in-store and online sales.

(Cumulus Retail is a new Cloud-based, SaaS solution for FFL retailers with low monthly maintenance; it is the starter package for Celerant’s enterprise system, Stratus Retail.)

Through this integration, dealers can import RSR Group’s product catalog into their Celerant POS and automate purchase orders for replenishment based on their minimum/maximum inventory levels. Dealers can then offer broader product lines on their e-commerce sites, without stocking the inventory, by populating RSR’s available inventory on their sites, pulling product descriptions and images. Orders are then automatically sent to RSR for fulfillment and drop shipping.

“Our partnership with RSR Group brings great value to the firearms industry. With the introduction of Cumulus Retail to the market, Celerant can now cater to both the small and larger dealers,” said Ian Goldman, Celerant Technology CEO.

“Integrating our retail software with RSR allows dealers of any size to automate once manual processes and save time when entering products and creating purchase orders for replenishment. Through our drop shipping integration, dealers now can sell more products by better leveraging the abundant resources made available to them by their distributors.”

Firearms dealers using Celerant’s retail systems can take advantage of this integration for their store and/or e-commerce. For brick-and-mortar dealers, selected RSR product data is imported electronically to build the POS database, with automated purchase orders followed by acknowledgements back from RSR. The online integration includes live vendor feeds from RSR that are displayed on the dealer’s own website, and are available for drop shipping directly to customers.

Visit www.celerant.com


RSR Group Inc. is pleased to announce the addition of Browning to its product offering. A variety of Browning handguns, shotguns and rifles are now in stock and available for purchase.

Safariland VIEVU, a brand of The Safariland Group, announces a partnership with Digital Ally for an exclusive distribution agreement of Digital Ally’s VuLink car-based auto-activation system, which includes Digital Ally’s patented activation technology. This system will allow Safariland VIEVU (“VIEVU”) and Digital Ally to implement a car-based auto-activation system that initiates recording of VIEVU’s LE4 and LE5 body-worn cameras.

Gun Pro recently partnered with Brownells Inc. and Crow Shooting Supply to serve their fast-growing retail and wholesale markets. Both companies will carry Gun Pro’s complete Delta 1 Sights and Sure Fire Anti Nose-Dive magazine lines.


Otis Technology has announced new sales partnerships with Keystone Manufacturer’s Representatives, Odle Sales and Ron Macy Associates Inc. Each agency’s sales team will represent Otis in the state, local and federal enforcement markets, including wholesale and retail channels.

RAND CLP has tapped Proactive Sales to promote their full line of firearm cleaning products throughout the northeastern U.S.

NovX has signed Don Coffey Company to represent its recently introduced ammunition line.

International Firearms Corporation, exclusive importer of an elite selection of European firearms, has appointed M.L. Ray & Associates its new sales agency of record for 13 Midwest states.

PROOF Research has partnered with H&G Marketing for sales representation throughout the U.S.


Cimarron Firearms has partnered with Laura Burgess Marketing (LBM) to expand the brand’s message through new channels and into new markets. LBM will provide PR and writer relations, as well as work with the Cimarron marketing team to develop marketing initiatives.

RISE Armament has retained Providence Marketing Group as its marketing agency of record.

Peak Nano has selected Swanson Russell to lead its branding efforts in three industries. Swanson Russell will assist Peak Nano by providing services in brand and creative development, strategic planning, leadership and public relations.

Burris Company Inc. has selected Blue Heron Communications as its agency of record. Blue Heron will serve as the day-to-day point of contact for media inquiries related to the Burris and Steiner brands in addition to implementing marketing communications and public relations efforts.



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