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January 2020 Digital Edition

  • Winning in 2020
  • Finding The Balance Point in 2020
  • Traffic Flow
  • (HER) Buying Power
  • The Changing Face of Video
  • 2020 New Product Showcase

COLUMNS: Personal Defense Market; Everyday Marketing;
Arms And The Woman; Industry Link; Industry News; plus more!

Click Here To View The January 2020 Digital Edition


2019 ISSUES


December 2019 Digital Edition

  • Fully Loaded For SHOT Show 2020!
  • 2020 New Product Showcase
  • Is Influencer Marketing For You?
  • 2019 Quotables
  • Data: The Key To The Kingdom
  • 7 Timesaving Tips For Managing Your Social Media Accounts

COLUMNS: Personal Defense Market; Everyday Marketing;
Arms And The Woman; Industry Link; Industry News; plus more!

Click Here To View The December 2019 Digital Edition

November 2019 Digital Edition

  • Getting Your Safety Sales Strategy Right
  • Varmint/Predator Hunting
  • Market Insights: Predator & Varmint Hunters
  • The Time Is Now For Airguns
  • Cash In On Dog Product Sales

COLUMNS: Personal Defense Market; Everyday Marketing;
Arms And The Woman; Industry Link; Industry News; plus more!

Click Here To View The November 2019 Digital Edition

October 2019 Digital Edition

  • Target Your Crossbow Hunting Niche
  • Primed For Business
  • Taking A Path Less Traveled With Handgun Sales
  • Advancements In Technology Breed New Sporting Shoguns
  • The Latest Cutlery, And How To Sell It
  • Examining Segments Of The U.S. Hunting Market

COLUMNS: Personal Defense Market; Everyday Marketing;
Arms And The Woman; Industry Link; Industry News; plus more!

Click Here To View The October 2019 Digital Edition

September 2019 Digital Edition

  • Taking A Stand
  • Self-Defense Equipping The CCW Customer
  • Make The Most Of Whitetail Hunting Sales
  • Safe And Secure

COLUMNS: Personal Defense Market; Everyday Marketing;
Arms And The Woman; Industry Link; Industry News; plus more!

Click Here To View The September 2019 Digital Edition

August 2019 Digital Edition

  • Expanding Your Defensive Long-Gun Sales
  • Introduce Customers To New Hunting Technologie
  • Light It Up
  • Our Shifting Consumers

COLUMNS: Personal Defense Market; Everyday Marketing;
Arms And The Woman; Industry Link; Industry News; plus more!

Click Here To View The August 2019 Digital Edition

July 2019 Digital Edition

  • U.S. Firearms Industry Today
  • Measuring The Marketplace: The View From Distribution
  • Big Little Gun
  • Keys To Handgun Accessory Profits
  • Clean Up With Gun Care

COLUMNS: Personal Defense Market; Everyday Marketing;
Arms And The Woman; Industry Link; Industry News; plus more!

Click Here To View The July 2019 Digital Edition

June 2019 Digital Edition

  • Aiming For Bowhunting Profits
  • Carry The Odd Stuff, The Rest Will Follow
  • Generation Next
  • Tips For Expanding Sales At The Range
  • Preferences & Motivations Of Indoor Range Users

COLUMNS: Personal Defense Market; Everyday Marketing;
Arms And The Woman; Industry Link; Industry News; plus more!

Click Here To View The June 2019 Digital Edition

May 2019 Digital Edition

  • Mentor… Are You One?
  • 5 Simple Tips To Make Your Store More Appealing To Women
  • Explanding Sales To Women: Self-Defense, Hunting & Competition Shooters
  • The Changing Landscape Of The Shooting Sports
  • Taking Matters Into Her Own Hands

COLUMNS: Personal Defense Market; Everyday Marketing;
Arms And The Woman; Industry Link; Industry News; plus more!

Click Here To View The May 2019 Digital Edition

April 2019 Digital Edition

  • Dealer’s Choice: Hits From SHOT Show
  • First-Time Firearms Buyers Segmentation
  • SHOT Show 2019
  • 2019 SHOT Show Product Showcase

COLUMNS: Personal Defense Market; Everyday Marketing;
Arms And The Woman; Industry Link; Industry News; plus more!

Click Here To View The April 2019 Digital Edition

March 2019 Digital Edition

  • Zero-In On Long-Range Shooting
  • A Proactive Approach To E-Commerce
  • The Long-Gun Puzzle
  • Bottom Line Boost!

COLUMNS: Personal Defense Market; Everyday Marketing;
Arms And The Woman; Industry Link; Industry News; plus more!

Click Here To View The March 2019 Digital Edition

February 2019 Digital Edition

  • Everyday Carry Stapes
  • Turkey Fever!
  • Set Your Sights On Thermal Optics
  • Ladies’ Night: If You Host It They Will Come

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Link; Industry News; plus more!

Click Here To View The February 2019 Digital Edition

January 2019 Digital Edition

  • SHOT Show 2019 Extra!
  • Charting A Path Forward
  • 9 Tips For Success In 2019
  • After Uncertain 2019, Looking Ahead To 2019
  • 3 Steps Toward A Strategic, Published Marketing Plan
  • Build A Local Audience
  • HAVA Continues Excellence
  • 2019 New Product Showcase

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Link; Industry News; plus more!

Click Here To View The January 2019 Digital Edition


2018 ISSUES


December 2018 Digital Edition

  • Gear Up For SHOT Show 2019
  • Keep Ringing The Till
  • Talking Points Of 2018
  • Connect With Your Audience Through Video
  • The More Things Change, And How Some Things Stay The Same
  • FMG Publications: All-In For 14 Years Of SHOT Show
  • 2019 New Product Showcase

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The December 2018 Digital Edition

November 2018 Digital Edition

  • Turning A Predator Problem Into A Revenue Stream
  • Convert Predators (And Varmint) To Profits
  • Four Rules For Enhanced Safety Sales
  • Selling Fun: Today’s Airguns Market

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The November 2018 Digital Edition

October 2018 Digital Edition

  • Top 10 Hottest New Handguns
  • Crossing The Digital Threshold
  • Cashing In On Bowhunting
  • A Bigger Blade!

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The October 2018 Digital Edition

September 2018 Digital Edition

  • Branching Out
  • 5 Tactics For Improving Self-Defense & Concealed Carry Sales
  • Who Makes Up The Home-Protection Market For Firearms?
  • Storage Products For Firearms
  • Tracking The Waterfowler’s Migration

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The September 2018 Digital Edition

August 2018 Digital Edition

  • 2020 Vision: Creating A Culture Of Winning
  • Blending Innovation With Tradition
  • Trends In Tactical/ Self-Defense Long Guns
  • 4 Bright Insights For Increased Flashlight Sales
  • Tactical Products Showcase

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The August 2018 Digital Edition

July 2018 Digital Edition

  • U.S. Firearms Industry Today
  • Profit Center: Accessorizing Handguns
  • Selling Gun-Care 101
  • 5 Reasons To Be Active On Linkedin
  • The Greatest Buyer’s Guide In The Universe

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The July 2018 Digital Edition

June 2018 Digital Edition

  • Ammo & Reloading
  • 5 Things To Know About Hiring A Consultant Part 2
  • Gear Up For Fall Hunting Season
  • Advancements In Optics
  • A Close Look At: Crossover Participation

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The June 2018 Digital Edition

May 2018 Digital Edition

  • Bringing Out The Competition
  • 5 Things To Know About Hiring A Consultant
  • Tips For Greater Handgun Sales
  • The Changing Market For Handguns
  • Cartering To The High-End Customer

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The May 2018 Digital Edition

April 2018 Digital Edition

  • L.E./Tactical Sales Today
  • Consumer Segmentation: Revisited
  • SHOT Show Standouts
  • L.E. & Tactical 2018 Product Showcase

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The April 2018 Digital Edition

March 2018 Digital Edition

  • SHOT Show 2018 Review
  • Long-Gun Sales In The “New Normal”
  • Any Way You Slice It
  • Rustic Outdoor Profits
  • SHOT Show New Products Showcase

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The March 2018 Digital Edition

February 2018 Digital Edition

  • Everyday Marketing
  • GEN5 Rollout!
  • Talkin’ Turkey
  • Two-Step Journey To Profits

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The February 2018 Digital Edition

January 2018 Digital Edition

  • Key To Success In 2018
  • Adjusting To A New Market
  • Stand Out With Multi-Channel Marketing
  • A Decade Of Honoring Our Heroes
  • SHOT Show Extra
  • 2018 New Product Showcase Extra

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The January 2018 Digital Edition


2017 ISSUES


December 2017 Digital Edition

  • Sound Bytes Of 2017
  • 7 Ways The Industry Has Changed In 2017
  • SHOT Show 2018
  • Two-Stepping With Two-Step Distribution
  • Innovative Polymers
  • 2018 New Product Showcase

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The December 2017 Digital Edition

November 2017 Digital Edition

  • Varmint & Predator Hunting
  • Tapping Into S&W Performance Center Sales
  • Eyes On Profits!
  • Advancing Airguns & Airsoft Sales

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The November 2017 Digital Edition

October 2017 Digital Edition

  • Now Trending In Handguns
  • Get On Target With Bowhunting Products
  • Super Steel!
  • 5 Ways To Welcome A New Shooter

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The October 2017 Digital Edition

September 2017 Digital Edition

  • Find Your Self-Defense Mainstays
  • Service + Software
  • Storage Opportunities
  • Personal Defense Showcase

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The September 2017 Digital Edition

August 2017 Digital Edition

  • How Are Long Guns Faring In New Environment?
  • Expand Hunting Season Sales
  • Flashlight Options Have Never Been Brighter
  • 5 Tips For Integrated Marketing On A Budget

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News

July 2017 Digital Edition

  • U.S. Firearms Industry Today
  • Revenue Builders
  • Clean Up With Gun-Care Sales

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The July 2017 Digital Edition

June 2017 Digital Edition

  • Update On The Ammo & Reloading Market
  • Setting Sights On Increased Optics Sales
  • It’s Not Just Seasonal
  • SHOT Show Party Crashers
  • Hunting Season Showcase

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The June 2017 Digital Edition

May 2017 Digital Edition

  • Handgun Sales Today
  • Good, Better, Best
  • Trending Now
  • Growth Opportunity
  • 2017 L.E. & Tactical Product Showcase

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The May 2017 Digital Edition

April 2017 Digital Edition

  • SHOT Show 2017
  • SHOT Show Standouts
  • 5 Things You May Have Missed At SHOT 2017
  • 2017 SHOT Show Product Showcase

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The April 2017 Digital Edition

March 2017 Digital Edition

  • Reaching Recreational Shooters
  • Attracting The “Next Generation”
  • Edges Ahead
  • Trends In Long Guns

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The March 2017 Digital Edition

February 2017 Digital Edition

  • Self-Defense Alternatives
  • Let’s Talk Turkey
  • In-Store Marketing
  • Building Trust & Relationships

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The February 2017 Digital Edition

January 2017 Digital Edition

  • SHOT Show Extra!
  • 2017 SHOT Show New Product Showcase Extra
  • Video Marketing On A Small Budget
  • Forecasting The 2017 New Business Year
  • Pipeline To Profit
  • HAVA: Serving Our Nation’s Heroes
  • Rio 2016

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The January 2017 Digital Edition


2016 ISSUES


December 2016 Digital Edition

  • Sound Bytes 2016
  • SHOT Show 2017
  • Video Marketing Is It For Me?
  • NASGW: On The Move
  • 2017 New Product Showcase

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The December 2016 Digital Edition

November 2016 Digital Edition

  • Safety Talk
  • Varmint Hunting Sales: A Year-Round Hit
  • Air Appeal
  • The Hunter “Churn” Factor

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The November 2016 Digital Edition

October 2016 Digital Edition

  • What’s Trending In Handguns?
  • Focus: Handgun Sales
  • Hot Knives!
  • Looking For A Sales Bullseye?
  • Forging Partnerships

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The October 2016 Digital Edition

September 2016 Digital Edition

  • The Storage Solution
  • Personal-Defense Sales Today
  • The High-Tech Appeal
  • Late Season Strategy

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The September 2016 Digital Edition

August 2016 Digital Edition

  • Attracting Early Hunting Season Customers
  • In-Demand Long Guns
  • Focus: Long Guns
  • Profits In A Flash
  • Rural Community Outreach: The Silver Spur Story

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The August 2016 Digital Edition

July 2016 Digital Edition

  • U.S. Firearms Industry Today
  • Maximize Handgun Accessory Sales
  • Gun-Care Commerce
  • Universe’s Greatest Buyers Guide

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The July 2016 Digital Edition

June 2016 Digital Edition

  • What’s Next For Ammo?
  • Make The Most Of Fall Hunting Sales
  • Focus: Fall Hunting Preview
  • Optimized Optics

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The June 2016 Digital Edition

May 2016 Digital Edition

  • Handgun Movers And Shakers
  • “Must-Have” L.E & Tactical Products
  • Products You May Have Missed At SHOT Show
  • L.E. & Tactical 2016 Product Showcase

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The May 2016 Digital Edition

April 2016 Digital Edition

  • SHOT Show In Review
  • Show Stoppers!
  • Products You May Have Missed At SHOT Show
  • 2016 New Product Showcase

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The April 2016 Digital Edition

March 2016 Digital Edition

  • The Future Of Recreational Shooting
  • Focus: Recreational Shooters
  • Long-Gun Shift
  • Fine-Tuning Knife Sales

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The March 2016 Digital Edition

February 2016 Digital Edition
  • Selling Beyond The Gun
  • Turkey Season In Sight
  • NASGW Expo Launches New Business Year

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The February 2016 Digital Edition

January 2016 Digital Edition

  • 2016 New Business Year
  • Outlook For 2016
  • Why Should You Support HAVA?
  • Diversity In The Industry
  • 2016 SHOT Show Extra
  • 2016 New Product Showcase Extra

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Industry Watch; Industry News; plus more!

Click Here To View The January 2016 Digital Edition


2015 ISSUES


December 2015 Digital Edition

  • New Business Year
  • Dealers Forecast 2016
  • 2016 SHOT Show Preview
  • The Youth Movement
  • 2016 New Product Showcase

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

Click Here To View The December 2015 Digital Edition

November 2015 Digital Edition

  • HAVA Highlights Family Day Impact
  • The Business Of Safety
  • Airsoft/Airgun Sales Bring In New Shooters
  • Strong Varmint/Predator Market Continues Recent Surge

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

Click Here To View The November 2015 Digital Edition

October 2015 Digital Edition

  • The Next Generation
  • Beeswax & Applesauce
  • Strength In Handguns
  • Knife Report: In Demand Blades & More
  • Bowhunting Business

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

Click Here To View The October 2015 Digital Edition

September 2015 Digital Edition

  • Hitting On All Eight
  • High-Tech Sales Pitch
  • Handgun Accessories For All
  • One-Shot Thrill

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

Click Here To View The September 2015 Digital Edition

August 2015 Digital Edition

  • Trends In Long-Gun Sales
  • Accentuate The Positive
  • Focus: Hunting Market
  • In The Spotlight: Flashlight Sales

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

Click Here To View The August 2015 Digital Edition

July 2015 Digital Edition

  • U.S. Firearms Industry Today
  • Clean & Go? Or Full Scour?
  • The Universe’s Greatest Buyer’s Guide

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

Click Here To View The July 2015 Digital Edition

June 2015 Digital Edition

  • Gearing Up For Hunting Season
  • Ammunition And Reloading Update
  • Focus: Reloading Market
  • Set Your Sights On Profits
  • Industry Buzz: Our Sponsors Are The Bee’s Knees!

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; plus more!

Click Here To View The June 2015 Digital Edition

May 2015 Digital Edition
  • Handgun Resurgence
  • Law Enforcement & Tactical
  • New Product Showcase: Law Enforcement & Tactical

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

Click Here To View The May 2015 Digital Edition

April 2015 Digital Edition

  • 2015 SHOT Show
  • Best In Show
  • 2015 New Product Showcase
  • Dealer Giveaway

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

Click Here To View The April 2015 Digital Edition

March 2015 Digital Edition

  • Recreational Shooters Bring Big Business
  • Just Because It’s New
  • Accessorize Your Knife Customers
  • Indoor Range Advvantage
  • Dealer Giveaway

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

Click Here To View The March 2015 Digital Edition

February 2015 Digital Edition

  • Call-In Turkey Sales
  • Personal Defense Accessory Advantage
  • Sights On Two-Step Distribution
  • Dealer Giveaway

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

Click Here To View The February 2015 Digital Edition

January 2015 Digital Edition

  • New Business Year 2015
  • Looking Ahead
  • HAVA Sets Strong Goals For 2015
  • SHOT Show 2015 Update!
  • David & Goliath: The Green Top Story
  • 2015 New Product Showcase Extra
  • Dealer Giveaway

COLUMNS: Personal Defense Market; Outdoor Marketplace;
Arms And The Woman; Back Blast & Other Hot Gases; Industry Watch; Dealer Giveaway plus more!

Click Here To View The January 2015 Digital Edition

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