Dealers Benefit From Federal’s Traveling Showroom

Federal Premium is visiting 78 retailers across the nation this year on its interactive dealer trailer tour. Two trailers, loaded with gear, accessories and ammunition, are visiting dealers in 35 states.

“The dealer trailers are a great opportunity for hunters and shooters to learn more about the latest new products,” said Bart Biedinger, dealer services manager. “We packed these trailers with a variety of products and displays to help educate consumers. They can look at, touch and feel a product, and then turn around and buy it right there. Of course, there are some excellent giveaways and specials, as well.”

Visitors can venture through the 48-foot traveling showrooms to experience many new products. Federal Premium has the latest Prairie Storm, Black Cloud and Fusion loads on display. BLACKHAWK! has tactical gear and SERPA holsters for visitors to test. The newest DuraSeal targets and shooting accessories from Champion are available for shooters to examine. Visitors can even look through the latest Weaver scopes and binoculars out of the back of the trailer.

Last year, the trailers attracted quite a crowd, including one event that drew more than 100,000 visitors. Many dealers hold special events, sales and offers when the trailers come to town.

To view the full trailer schedule, visit and click “What’s New.”

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