Consumers Enthusiastic About Modern Sporting Rifles

Modern Sporting Rifle owners remain enthusiastic about their MSRs, with most owning multiple models of these popular long guns. These consumers enjoy accessorizing and using their MSRs for target shooting, according to the latest MSR consumer report released by NSSF.

Data collected from the NSSF’s most recent report shows those who own multiple MSRs are more active shooters, with 92 percent target shooting, almost 50 percent of them hunting and 19 percent using them in competition.

Diversity also continues to grow amongst MSR owners, noted Jim Curcuruto, NSSF’s director of industry research and analysis, analyzing the report’s findings. Just 35 percent of MSR owners now hail from a military or law enforcement background, down from 44 percent from the NSSF’s 2010 data.

“The owner base for modern sporting rifles has expanded,” Curcuruto said. “MSRs have been among the most popular selling firearms in recent years. While the rifle remains popular with those who have military or law enforcement experience, ownership has expanded to other gun owners. Given the popularity and versatility of MSRs, I don’t think that will come as a surprise to anyone.”

The rising popularity of MSRs is good news for dealers. The MSR is a popular choice for shooting sports enthusiasts due to its versatility and relative affordability. Most modern sporting rifles were purchased from an independent retail store, according to the 2013 report, with the average cost of $1,058, which is $25 less than the average from the 2010 study. Owners spent $381 on accessories on average, up from $211 in the 2010 report.

However, the MSR, and the growing number of owners, continues to attract increased negative attention, as NSSF President and CEO Steve Sanetti explained in the January issue of Shooting Industry.

“The most popular product is the one the media and gun control people and opportunists in Congress love to demonize,” Sanetti said. “The media is fighting us on this. They are willfully ignorant. We, as an industry, need to keep reinforcing that message and educate the public of the legitimacy of the modern sporting rifle.”

MSRs continue to be wrongfully attacked, in large part due to the their classification as “assault weapons” by anti-gun forces. This adds to the public’s misunderstanding concerning these firearms. The gun-ban lobby thrives on this confusion, as it realizes the blurred lines aid the goal of securing a total ban.

“The public’s confusion over fully automatic machine guns versus semiautomatic assault weapons — anything that looks like a machine gun is presumed to be a machine gun — can only increase the chance of public support for restrictions on these weapons,” said Josh Sugarmann, an anti-gun activist of the Violence Policy Center.

That quote comes from the NSSF’s excellent resource piece, “Background Information on So-Called ‘Assault Weapons.’” Continuing education and providing consumers with sound information remains critical in this battle to protect MSRs.

Download report at


Top Selling Points For Owning A Laser Sight

With more Americans obtaining firearms for personal-defense, home protection and target practice, many of your customers will look to laser sights as a common sense add-on. Crimson Trace offers their “Top Ten Reasons For Owning a Laser Sight System.” Here are four of the reasons, which make sound selling points:

1. If your firearm has a laser system installed and aligned, the laser will project at the same point where the gun will fire. Crimson Trace lasers are factory sighted at 50 feet.

2. Any firearm with a laser sight can be quickly aimed, even in low-light conditions or when the user — or the target — is moving.

3. Handguns can be difficult to aim because of small or no sights, but adding a laser sight can help the shooter achieve more accurate shot placement.

4. More firearm owners are buying green lasers that are easier to see under brighter light conditions. Crimson Trace now offers more than a dozen green laser products.


CRKT ExiTool An Emergency Must-Have

Every driver has a concern about being trapped in a vehicle in an accident. Recognizing the need for a simple and affordable emergency tool, custom knifemaker Russ Kommer developed the ExiTool in partnership with Columbia River Knife & Tool.

The ExiTool fits unobtrusively onto any standard seat belt with a simple folding clasp. It includes a seat belt cutter, a tungsten carbide window breaker and a bright LED flashlight. The seat belt cutter is made of razor-sharp high-carbon stainless steel, and will cut seat belts in one quick pull.

The side windows of modern vehicles are made of glass, which is tempered to shatter on impact. The ExiTool features a small tungsten carbide breaker point. Users need only to grasp the ExiTool body firmly and strike the window to break it. Hitting the window as close to the bottom edge as possible will yield the best results.

The LED light uses one replaceable CR2032 3-volt lithium battery and is useful in non-emergency situations, too. With an MSRP of $26.99, the ExiTool is an affordable emergency must-have that’s easy to market to customers.


Fieldline Introduces Pro Series Backpack

Fieldline’s new Pro Series Black Canyon Backpack is ideally sized for hunting aficionados looking to carry a few essentials on a day hike, or hunters looking for a do-it-all daypack. The roomy top-loading main compartment features handy zipper pulls to make access quick and quiet when wearing gloves.

The forward secondary compartment reveals a three-pouch organizer that is ideal for securing keys, glasses and other small items that need to be accessed quickly and protected from rattling or damage.

The Black Canyon Backpack is a flagship product of Fieldline’s Pro Series, ensuring the highest level of attention to detail and symbolizes extra features such as Fieldline’s Gear-Lock System, which allows users to customize with Fieldline’s Gear-Lock accessories.


Ohio Hunters Check Deer Via Smartphones

In an effort to engage high-tech consumers, an enhanced website now offers Ohio hunters a quick way to check harvested whitetail deer with their smartphones. The mobile-friendly site at is available for all hunters to check deer, including landowners not required to purchase a deer permit.

A new tagging procedure administered by the Ohio Department of Natural Resources Division of Wildlife requires hunters to make their own game tag to attach to a deer. Game tags can be made of any material as long as it contains the hunter’s name, date, time and county of kill.

Then, all hunters must report their deer harvest using the automated game-check system. Hunters have three options to complete the game check: online at, by phone or by visiting a licensed agent.

In this digital age, reporting a deer harvest via a smartphone-friendly website is just one more way to make hunting enjoyable for outdoor enthusiasts. Kudos to the Ohio Department of National Resources for catering to the needs of tech-savvy hunters.
By J.K. Autry

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