Colt Reaffirms Commitment To B&M Dealers


Colt-sponsored shooter Maggie Reese was on hand at Colt’s 2016 Media Day to walk
attendees through the Colt Competition Pistol. Here, Reese discusses technique with
Maj. Ed Pulido of Folds Of Honor. Colt invited its Stocking Dealers to raise money
for the organization during Veterans Day weekend.

By Jade Moldae

Over Veterans Day weekend last year, I had the opportunity to attend Colt’s Mfg. 2016 Media Day at Gunsite Academy in Paulden, Ariz. During the event, attendees learned about Colt’s 2017 new products — including the surprising return of a double-action revolver with the Colt Cobra — as well as an update on the company’s progress in rebuilding its dealer network with the Colt Stocking Dealer Program. First announced in 2015, this program has grown to over 3,600 dealers.

Paul Spitale, senior VP of commercial business at Colt, said the company’s next target is to increase the number of Colt Stocking Dealers to 4,000 by the end of Q1 2017. Furthermore, Spitale emphasized brick-and-mortar retailers remain an integral component to Colt’s commercial success this business year.

“We think it’s an important place to be in with the engagement and experience customers get with Colt Stocking Dealers,” he said during an interview with SI.
In furthering its growth in the consumer market, Colt’s long-term strategy involves partnering with both distributors and dealers.

“If you’re not working with your retail and distributor partners, it’s very easy to get out of sync with customers. So we’ve spent a lot of time collaborating and forecasting with our retailer and distributor partners to make sure our inventory matches up with what consumers are looking for from our brand,” Spitale added.
Spitale also identified Colt’s blueprint for success this year.

“When you marry up the right assortment of products with distribution and the experience customers get at retail — that’s the winning formula for Colt in 2017,” he concluded.

As mentioned earlier, Colt’s Media Day was held over Veterans Day weekend — no coincidence given Colt’s partnership with Folds of Honor, a non-profit group that provides educational scholarships for children and spouses of military men and women killed or disabled in service to our country. A charity raffle was held in honor of the group at the event. Additionally, Colt encouraged its retail partners to donate proceeds from Veterans Day weekend to Folds of Honor.

This brings up a compelling point: If your range, store or company hosts an event to raise money for a charity, veteran’s group or another organization, we’d like to know about it. Your community-based efforts show good citizenship, and present a ready-made opportunity to show non-traditional customers our industry is a generous and supportive one.

Send us an email, along with images if you have them, to Who knows? Your endeavor may be something that inspires others to do the same.


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