Classified Advertising

One single inexpensive classified listing or display ad in Shooting Industry Magazine reaches more than 20,000 Federal Firearms Licensed retailers, manufacturers, wholesalers and other industry aligned individuals. A classified ad in Shooting Industry is the most prestigious way to reach the audience most likely to respond to your message.

You can use the classifieds to locate or advertise hard to find products, as a job line for industry related employment, or to announce special events or services. No other magazine has been reaching the business side of the firearms industry as long as Shooting Industry. Retailers have relied on it every month since 1955 as the source for industry news, new product updates and more.


Scheduling ads in advance keeps you from missing important deadlines – but that’s all it keeps you from. Scheduling in advance does not mean you have to run the same ad in every issue.

You can change copy any way you like, at anytime before the deadline date, as long as the new ad is the same size. Large ads will be charged at the new size rate. To take advantage of this great way to reach your target audience, simply fill out the order card provided and return today!


It’s so easy! To have your classified display ad or listing included in the Shooting Industry classified advertisers section, just complete the appropriate order form. Fill out the order form, print out the form and mail it to us.

If you have any questions or would rather have a printed copy of the classified rate card, please call Lori at (858) 605-0200 ext. 262.

Be sure to check the issue(s) you wish your display ad or listing to appear in. Also check the category your product or service is to be listed under. You can change your listing copy any way, any time you like before the deadline date, as long as the changes are the same number of words or less. Listing changes with additional words will be charged the per word rate.

Classified Listing Ad Rates Frequency
$2.00 per word 1X
$1.50 per word 3X
$1.00 per word (Bold Type) 1X
$1.00 per word (Bold Type) 3X
$40. minimum
Display Classified Dimensions
Space Width Length
1 2-1/4 1
2 2-1/4 2
2-1/2 2-1/4 2-1/2
3 2-1/4 3
Display Classified Ad Rates
Space 1X 3X 6X 9X 12X
1 $160 $155 $148 $140 $135
2 315 300 285 270 255
2-1/2 385 365 345 325 305
3 455 435 415 390 365
Advertising Schedule
Issue Deadline On Sale
January Dec 1 Dec 20
February Jan 1 Jan 31
March Feb 1 Feb 28
April March 1 March 28
May April 1 May 2
June May 1 June 4
July June 1 July 2
August July 1 August 1
September August 1 Sept 4
October September 1 Oct 3
November October 1 Oct 31
December November 1 Dec 2

Interactive Whiteboards by PolyVision


• PREFERRED MATERIAL PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output. Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.


• Image resolution: 300 dpi
• Fonts saved to outlines/paths.
• Black & White files – grayscale
• Color files – CMYK
• Hard copy must accompany all files.
• A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD, E-Mail or FTP Site. Call advertising for information


Complete “listing copy” section on the order card


Provide picture and/or logo.

Publishers Development Corp.

13741 Danielson Street, Suite A
San Diego, CA 92128

(credit card payments only)

>> Click Here << To Download A Interactive PDF: E-mail or fax form to: or fax to: 858-605-0247