Everyday Marketing

5 Event Marketing Tips

At the time of this writing, with all the complexity of dealing with COVID-19, states were in the initial stages of lifting lockdown restrictions. Whether it was called Stay Safe, Stay Home,...

Tags: Business stradegy, Everyday...
06/29/20

3 Negative Reverse Selling...

Typical sales and marketing philosophies recommend your communications include a lot of positivity, hype and other forms of promotional words and imagery. Give your customers good news,

Tags: Communications, Everyday...
06/12/20

2020 Vision: More Women...

When the calendar year rolled over to 2020, many cleverly connected it to the idea of having 20/20 vision — not so much related to eyesight but more so in terms of having vision in business,...

Tags: Everyday Marketing
04/30/20

4 Ways To Reach Newbies,...

The easiest customer to reach is the one nearest you — that is, the one who already loves firearms, shooting, hunting or the associated gear. As you already know, it’s considerably more...

Tags: Everyday Marketing, Marketing...
03/31/20

Marketing In The Wake Of...

The shooting industry exists for reasons far exceeding self-defense and the preservation of life; but for not less than those. To be sure, we love our shooting sports, target practice, hunting and...

Tags: Everyday Marketing, Marketing...
02/28/20

Communications 101: Four...

I graduated from college in 1993 with a bachelor’s degree in organizational communications. My studies included the standard array of courses including Advanced Public Speaking, Interpersonal...

Tags: Everyday Marketing, Marketing...
01/31/20