The four Ps of marketing — Product, Price, Promotion and Place — always demand thoughtful consideration, no matter what’s happening in your market.
At the time of this writing, with all the complexity of dealing with COVID-19, states were in the initial stages of lifting lockdown restrictions.
Typical sales and marketing philosophies recommend your communications include a lot of positivity, hype and other forms of promotional words and imagery. Give your customers good news,
When the calendar year rolled over to 2020, many cleverly connected it to the idea of having 20/20 vision — not so much related to eyesight but more so in terms of having vision in business,...
