Everyday Marketing

The four Ps of marketing — Product, Price, Promotion and Place — always demand thoughtful consideration, no matter what’s happening in your market.

At the time of this writing, with all the complexity of dealing with COVID-19, states were in the initial stages of lifting lockdown restrictions.

Typical sales and marketing philosophies recommend your communications include a lot of positivity, hype and other forms of promotional words and imagery....

When the calendar year rolled over to 2020, many cleverly connected it to the idea of having 20/20 vision — not so much related to eyesight but more so in...

The easiest customer to reach is the one nearest you — that is, the one who already loves firearms, shooting, hunting or the associated gear. As you...

The shooting industry exists for reasons far exceeding self-defense and the preservation of life; but for not less than those. To be sure, we love our...

I graduated from college in 1993 with a bachelor’s degree in organizational communications. My studies included the standard array of courses including...

Marketing requires both long-term vision and strategy as well as short-term tactics. These short-term tactics include activities you should do each business...

Ever wonder what successful firearms businesses do to make them so … successful? Maybe you’ve watched some businesses from afar, scouring their website...

In marketing speak, when a potential customer checks out your website before calling, emailing, ordering or visiting, it’s called validation.