Everyday Marketing

Get Your 2021 Strategy On...

Some of you will be glad to turn the calendar over from 2020 to 2021. Without question, it’s been a unique and challenging year marked mainly by the

5 Ways To Know Thy...

Without question: Getting customers from potential to paying is one of the goals of business.

V-I-D-E-O Marketing Tips

Over the past few years, marketing with video has erupted in popularity. And rightly so due to, in no small part, the excellent video recording and editing capabilities built into most of our...

5 Ways To Engage & Inform...

Every now and then something happens in society that gets people thinking about the safety of themselves and loved ones, as well as what they’re going to do about it.

4 Ways To Reach Newbies,...

The easiest customer to reach is the one nearest you — that is, the one who already loves firearms, shooting, hunting or the associated gear. As you...

Marketing In The Wake Of...

The shooting industry exists for reasons far exceeding self-defense and the preservation of life; but for not less than those. To be sure, we love our...

Communications 101: Four...

I graduated from college in 1993 with a bachelor’s degree in organizational communications. My studies included the standard array of courses including...

5 Things You Should Do...

Marketing requires both long-term vision and strategy as well as short-term tactics. These short-term tactics include activities you should do each business...