Shooting Industry Academy Of
Excellence Selects 2011 Awards

The Shooting Industry Academy of Excellence presented its 2011 awards July 22 during an evening filled with pageantry, patriotism and tributes. More than 425 men and women, representing companies throughout the industry, joined in celebrating the Academy’s 20th anniversary, and honoring this year’s top manufacturer, distributor, products and distinguished leader. Hosted by FMG Publications at the Sloan Convention Center in Bowling Green, Ky., the prestigious awards were presented in conjunction with the 2011 Shooting Industry Masters.

This year, the Academy recognized excellence in 14 categories. The 500 voting members of the Academy considered a record 193 entries, selecting 45 final nominees, before casting their final votes to determine who would receive the coveted awards.

The recipients represented 10 companies, with Ellett Brothers, Hornady Manufacturing, Leupold and Ruger receiving dual honors this year.

“When the people who produce, compete and serve in the same market say to their peers, ‘You did the best job this year,’ it has a tremendous effect on morale and future projects. I applaud the voting Academy members who take the time to acknowledge the outstanding work produced in this industry. We are extremely proud to sponsor the awards that honor these extraordinary efforts,” Molde said.

The Shooting Industry Academy of Excellence, established by FMG Publications in 1992, includes 500 industry executives, gun dealers and outdoor writers. The role of FMG, in addition to producing the annual awards ceremonies, is strictly administrative. No one at FMG is permitted to vote on the awards. The voting power is held exclusively by the Academy. The members vote twice for each award, first to consider all entries, and then to determine who will receive the awards.

>> Click Here To View The 2011 Award Recipients <<

>> Click Here To View 20 Years of Award Recipients <<


Accessory of the Year

Firearm related products: cases, cleaning products, holsters,
frames, mounts, reloading equipment and tools.

>> Award History <<

Hunting Product of the Year

Non-firearm products, including
archery, clothing, lures, rangefinders and equipment.

>> Award History <<

Self-Defense Product of the Year

Flashlights, laser sights, less-lethal sprays and equipment.

>> Award History <<

Safety Product of the Year

Safes, safety devices, eye and ear protection.

>> Award History <<

Optic of the Year

Scopes, sights and binoculars.

>> Award History <<

Handgun of the Year

Innovative model, caliber or design characteristics.

>> Award History <<

Rifle of the Year

Innovative model, caliber or design characteristics.

>> Award History <<

Shotgun of the Year

Innovative model, gauge or design characteristics.

>> Award History <<

Knife of the Year

Including knives and specialty pocket tools.

>> Award History <<

Ammunition of the Year

Bullets, cartridges, shot shells, powders.

>> Award History <<

Citizenship Award

A company or dealership that most exemplifies the traits of service to
the community through contributions, donations or volunteer hours.

>> Award History <<

Distributor of the Year

For outstanding contribution to the industry through customer service,
product knowledge and sales support.

>> Award History <<

Manufacturer of the Year

For outstanding contribution to the industry through product design, sales
and customer support.

>> Award History <<

Shooting Industry Award

Individuals who have made valuable contributions to the shooting industry
through product design, industry representation or marketing expertise.

>> Award History <<

Publishers’ Development Corp. in conjunction with Shooting Industry Magazine
owns all rights to the Shooting Industry Academy of Excellence name, award and contest.