Alien Gear Launches Dealer Program

Alien Gear Holsters has initiated a nationwide dealer program to offer holsters in brick-and-mortar retail environments. Enacted as a result of increased consumer demand, this program marks a transition in the brand’s business model — with Alien Gear making its popular ShapeShift Modular Holster System available in physical storefronts.

“Gun shops across the U.S. are stomping grounds for gun owners,” said Josh Mitchell, Alien Gear Holsters sales representative. “Putting our holsters in their hands at retail locations simplifies the buying process while in a comfortable environment.”

Dealers will have the option to carry the ShapeShift Starter Kit (four holsters in one system: IWB, AIWB, OWB paddle and OWB slide), the Shift Shell Kit (shell fitted for select guns, thumb release, parts compatible for other carry styles) or Cloak Mag Carriers (single and double; IWB and OWB configurations to carry spare magazines).

Alien Gear Holsters will not enforce a minimum or maximum order limit; it will provide current lead times on all orders shipped and will offer situational

wholesale discounts upon review of retail applicants, regardless of store size. Mitchell informed there are several incentives in the program.

Wholesale dealers may apply for the program at


Starline Introduces New Packaging To Support Dealers

Starline has recently rolled out a bold, new packaging design. For over 40 years, Starline has manufactured cases for reloading ammunition. Starline’s new bag features a 100 percent Guarantee — “If you’re not satisfied with the quality or performance of our product, we’ll replace it free of charge.” This new packaging provides assurances customers are getting a quality product backed by the manufacturer.

Starline’s packaging comes on the heels of the introduction of rifle cases in many different calibers. This new packaging is available now, and the company provides point-of-sale packaging free of charge to anyone requiring it so dealers can offer the quantities of their preference. The new bags feature a resealable top with gusseted sides and bottom for practicality and usability. It can easily be displayed on shelves or hung on racks in stores.

Starline manufactures a full line of handgun cartridge cases, and a growing line of rifle brass. To become a dealer, contact


Action Target Offers Ventilation Removal Services

Action Target Inc. announces the addition of ventilation filter removal services to its available solutions for range owners.

Gun range owners are responsible for their range products through the life of the equipment, which includes removal of lead contaminants and disposal of ventilation filters. This is done in compliance with the regulations of state and federal agencies, such as OSHA and EPA. To ease the burden on ranges, Action Target’s new ventilation filter removal service is available to members of the company’s metals recycling and range supplies program.

“Many range owners are not aware of how crucial it is to dispose of hazardous ventilation filters properly. There are substantial fines and penalties associated with not strictly adhering to waste management protocol. We concern ourselves with helping customers to protect their businesses,” said Kevin Tomaszewski, Action Target VP of marketing and engineering. “Action Target’s comprehensive program now gives range owners the option to rely on an industry leader to carefully remove lead-contaminated filters.”

Action Target’s metals recycling and range supplies program allows members to turn a range’s spent metals into new ammunition, range supplies and revenue. Action Target collects, sorts and weighs the brass and lead found in a range. The range owner is then issued a credit that can be used for ammunition and other range supplies found at Program members can also use this credit to pay for Action Target’s ventilation filter collection.



AmChar Wholesale Inc. has been named SIG SAUER‘s newest distributor. “We’re excited to bring SIG SAUER into the AmChar family of firearms. Our team is excited to have them on board and our dealers will benefit greatly from our partnership,” said Mike Hutchings, AmChar sales manager.

Breakthrough Clean Technologies has announced a new distribution partnership with Big Rock Sports.

Night Fision has tapped Rainier Arms as its newest distributor of the company’s Perfect DotTM tritium night sights

RSR Group is now carrying Rosco Manufacturing’s Bloodline and Purebred line of gun barrels throughout the U.S.

OEM Sourcing

Diamondback Firearms has selected Adaptive Tactical as its OEM stock provider of choice for the company’s 2018 rifle lineup. The EX Performance Stock will be added to all of Diamondback Firearms’ “Elite Series” model rifles, specifically the DB15E and DB101E Series.

Sales Representation

Remington Outdoor Company has formed a strategic partnership with three manufacturers rep agencies: ProActive Sales and Marketing, Murski Breeding Sales and Maschmedt and Associates. The ProActive Sales and Marketing team will oversee the Southeast and Southwest territories; Murski Breeding will manage the Northeast and MINK territories; and Maschmedt and Associates will handle the West territory.

Nosler Inc. has entered into an agreement with M.G. Suber & Associates LLC and Ron Macy Associates Inc. to represent products in all Latin American markets. Additionally, Nosler has signed with RSI Inc. for sales and marketing representation in Europe.

RISE Armament has tapped Ludwikoski & Associates Inc. as its sales representative group of record.

Parker Compound Bows Inc. announces the appointment of Ken Jefferies & Associates (KJ&A) to provide sales and marketing services for Parker in 37 states. KJ&A will represent Parker’s compound bows and crossbows, along with the company’s RED HOT crossbow accessories.

Hunter Safety System has partnered with Outtech Inc. to handle sales of its complete line of safety harnesses and treestand accessories throughout the U.S.


CBC USA has named Reticle Marketing Group agency of record across multiple marketing service disciplines. Reticle will lead advertising, digital and social media, public relations, experiential marketing and design strategies for the importer of Magtech, Sellier & Bellot and MEN ammunition.

GPO, USA has hired Joel Harris, owner of Harris Global Marketing and Communications to spearhead the company’s communications public relations and communication efforts. Harris Global Marketing will engage and direct communications with the outdoor hunting and shooting sports media.

Stryde Concepts, developers of sponsorship management systems,, and Ambassador Link has retained Providence Marketing Group as its agency of record.


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