Advertising Production

NON BLEED SIZESWIDTH x HEIGHT
1 Page7″ X 10″
2/3 Page Vertical4-5/8″ X 10″
1/2 Page Horizontal7″ X 5″
1/2 Page Vertical4-5/8″ X 7-1/2″
1/3 Page Vertical2-1/4″ X 10″
1/3 Page Square4-5/8″ X 5″
1/4 Page Vertical2-1/4″ X 7-1/2″
1/4 Page Square4-5/8″ X 3-3/4″
1/6 Page Vertical2-1/4″ X 5″
1/6 Page Horizontal4-5/8″ X 2-1/2″
1/12 Page2-1/4″ X 2-1/2″
42-1/4: X 4″
3″2-1/4″ X 3″
2″2-1/4″ X 2″
1″2 -1/4″ X 1″

BLEED SIZES

PAGE AND COVER 8-1/4″ X 11-1/8″
Live matter must be centered within 7″ x 10″

TWO PAGE SPREAD 16-1/2″ X 11-1/8″
Live matter must be centered within 14″ x 10″

TWO PAGE SPREAD 15″ x 10″
Allow 1/4″ safety along each side of gutter

Advertising Product Schedule
Issue
Ad Deadline
Materials Due
Copies Mailed
January 2020Nov. 15, 2019Nov. 20, 2019Dec. 20, 2019
February 2020Dec. 19, 2019Dec. 24, 2019Jan. 23, 2019
March 2020Jan. 21, 2020Jan. 24, 2020Feb. 21, 2020
April 2020Feb. 18, 2020Feb. 21, 2020Mar. 20, 2020
May 2020Mar. 24, 2020Mar. 27, 2020Apr. 24, 2020
June 2020Apr. 28, 2020May 1, 2020June 1, 2020
July 2020May 26, 2020May 29, 2020June 26, 2020
August 2020June 23, 2020June 26, 2020July 24, 2020
September 2020July 28,2020July 31, 2020August 28, 2020
October 2020Aug. 25, 2020Aug. 28, 2020Sept. 28, 2020
November 2020Sept. 22, 2020Sept. 25, 2020Oct. 23, 2020
December 2020Oct. 20, 2020Oct. 23, 2020Nov. 20, 2020

General Information
Printed By Offset Lithography
Binding: Saddle Stitch
Mag. Trimmed Size: 8″ x 10-7/8″
Columns Per Page: 3 @ 2-1/4″ wide
140 Agate Lines Per Column (10″)
LIVE COPY AREA: 7″ X 10″

Material Requirements

Preferred Material
PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output.
Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.

File Requirements
Image resolution: 300 dpi
Fonts saved to outlines/paths.
Black & White files – grayscale
Color files – CMYK
Hard copy must accompany all files.
A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD, E-Mail or FTP site. (contact advertising for information)

ONE COLOR: Black & White
SCREEN: 133 Lines Per Inch
PROOFS: Simple Print
INK DENSITY:
100% MAXIMUM

TWO COLOR: Black & 1 other Color All PMS Colors will be converted to CMYK
SCREEN: 133 Line Per Inch
PROOFS: Color Laser or equivalent
INK DENSITY: 160% MAXIMUM

FOUR COLOR: Process Colors Only
SCREEN: 133 Lines Per Inch
PROOFS: Color Laser or equivalent
INK ROTATION: Yellow (down first), Magenta, Cyan and Black (down last)
INK DENSITY: 300% Maximum Overall. (Limit of one solid). 60% Black, 90% Cyan, 75% Magenta, 75% Yellow

SHIP ORDERS & MATERIALS
Attn: Advertising Department
Shooting Industry
13741 Danielson Street, Suite A • San Diego, CA 92128
production@nullshootingindustry.com

>> Click Here << To Download A PDF Of Production Information

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