Advertising Circulation

Circulation Information

• 100% Qualified Circulation
• Published 12 times per year
• Basic Sub. Rate: $25 per year


Shooting Industry dealers are three times more qualified to become your best customers. All Shooting Industry dealers MUST be recognized by at least three separate and independent professional sources:

A Current Federal Firearms License.

No less then TWO additional credentials:
• A. Be listed with a firearms business Standard Industrial Classification
• B. Be listed as an official dealer by a major firearms manufacturer
• C. Be listed as an official dealer by a major firearms distributor.

Shooting Industry used the information from firearms industry manufacturers and distributors databases to carefully select the most qualified dealers.

In addition, the 237,000 consumer recommendations receive through American COP, American Handgunner and GUNS Magazine (Shooting Industry’s sister publications) allowed Shooting Industry to make even finer selections.


> New England — 4.4%
> West N. Central — 9.7%
> West S. Central — 13.1%
> Mid Atlantic — 10.7%
> South Atlantic — 16.3%
> Mountain — 9.4%
> East N. Central — 15.8%
> East S. Central — 7.2%
> Pacific — 13.1%


Where other firearms trade magazines stop, Shooting Industry keeps going by identifying “consumer selected” dealers. These dealers are picked by their customers as the place to buy firearms and related accessories.

Shooting Industry’s relationship with the FMG Publications puts it in the unique position of being the ONLY firearms trade publication that is able to recognize “consumer selected” dealers.

Using entries from American COP, American Handgunner and GUNS Magazine monthly gun giveaways, which require entrants to list the name of their favorite FFL dealers, Shooting Industry can identify thousands of “consumer selected” dealers every month. At all times, it can be determined which consumers recommended which dealers and how many times each dealers was selected.

The list if regularly compared to the BATF list and National Yellow Page directory to ensure that you reach active “consumer selected” FFL dealers with your sales message in Shooting Industry.


> Firearms Retailers — 96%
> Allied to the Field — 2.1%
> Gunsmith Only — 1.2%

>> Click Here << To Download A PDF Of Shooting Industry Advertising Information

Advertising Contacts:

West: Delano Amaguin • 888-732-6461

North East: Tom Vorel • 800-426-4470

South East: Paula Iwanski • 800-533-7988