Advertising Calendar

Want To Reach Dealers?

Look No Further Than Shooting Industry

For 65 years, Shooting Industry has helped storefront dealers make everyday business decisions easier. Shooting Industry delivers relevant content for business owners by carefully examining market trends, identifying growth opportunities, marketing insights and more. Each issue is distributed to a retailer base three times more qualified, BPA-audited and selected by their customers as the place to shop.

ADVERTISING BENEFITS INCLUDE:

• Direct Engagement With Nearly 20,000 Reputable Dealers
• Bonus Digital Version Online Circulation
• Expanded SHOT Show Distribution
(Dec. & Jan. New Business Year Editions)
Ensure your sales message is seen by decision makers inside Shooting Industry in 2020.

For more information, contact:

Advertising Contacts:

West: Delano Amaguin
delano.amaguin@nullfmghq.com • 888-732-6461

North East: Tom Vorel
tom.vorel@nullfmghq.com • 800-426-4470

South East: Paula Iwanski
paula.iwanski@nullfmghq.com • 800-533-7988


Shooting Industry 2020 Editorial Lineup

January Shot Show
JANUARY 2020

2020 New Business Year Edition
> Market Forecasts, Tips For Success
> 2020 Shot Show Extra!
   Bonus: Exhibitor’s Guide + Pullout Map
> 2020 New Product Showcase: Part 2

AD SPACE DEADLINE: NOVEMBER 15, 2019
MATERIALS DUE: NOVEMBER 20, 2019
SHIPS TO DEALERS: DECEMBER 20, 2019


Hunters
FEBRUARY 2020

Beating Amazon With Self-Defense Sales
> Prep for Early-Season Turkey Hunting
> Selling High-End & Thermal Optics
> Working With Wholesalers: Best Practices
> 2020 New Product Showcase: Part 3

AD SPACE DEADLINE: DECEMBER 19, 2019
MATERIALS DUE: DECEMBER 24, 2019
SHIPS TO DEALERS: JANUARY 23, 2020


Knives
MARCH 2020

Long-Range Trends: Has Your Store Caught On?
Rifles, Optics, Ammo, Accessories
> Getting Better Value From Your POS Systems
> Build Profits With Handgun Accessories
> Knife Profits: Merchandising Tips

AD SPACE DEADLINE: JANUARY 21 , 2020
MATERIALS DUE: JANUARY 24, 2020
SHIPS TO DEALERS: FEBRUARY 21, 2020


Shot Show
APRIL 2020

SHOT Show Review Issue
> Top Takeaways From Industry’s Mega Event
> Dealer’s Highlight Trending Products
> SHOT Show New Products Showcase

AD SPACE DEADLINE: FEBRUARY 18 , 2020
MATERIALS DUE: FEBRUARY 21, 2020
SHIPS TO DEALERS: MARCH 20, 2020


Women hunters
MAY 2020

The Women’s Issue
> Expanding Sales To Women
> How To Host Unique Events
> Strategies To Transform Store/Range Perception
> Self Audit: What To Carry, Enhance Margins

AD SPACE DEADLINE: MARCH 24 , 2020
MATERIALS DUE: MARCH 27, 2020
SHIPS TO DEALERS: APRIL 24, 2020


Ammunition
JUNE 2020

Ammunition Reloading Trends
   Capitalize On Big-Box Anti-Gun Policies
> Getting Customers In The Door: Events On The Range
> Fall Bowhunting Sales Preview
> How To Host A Summer Event
Securing Sponsorships, Promotion, Followups

AD SPACE DEADLINE: APRIL 28 , 2020
MATERIALS DUE: MAY 1, 2020
SHIPS TO DEALERS: June 1, 2020


Handgun Accessories
JULY 2020

Industry Business Update
> “U.S. Firearms Industry Today” Report
> Hosting a DIY Event: Basic Gunsmithing
> Dos & Dont’s For Gun-Cleaning Supplies
> Greatest Buyer’s Guide In The Universe

AD SPACE DEADLINE: MAY 26 , 2020
MATERIALS DUE: MAY 29, 2020
SHIPS TO DEALERS: JUNE 26, 2020


Hunter
AUGUST 2020

Technology Drives Hunting Products
What To Carry, How To Promote It
> Light Up Flashlight Sales
> Self-Defense Long Guns
> Merits Of A Membership Program

AD SPACE DEADLINE: JUNE 23, 2020
MATERIALS DUE: JUNE 26, 2020
SHIPS TO DEALERS: JULY 24, 2020


Concealed Carry Holster
SEPTEMBER 2020

Trends Impacting Training
> Robust E-Commerce Solutions
> Secure Storage Product Sales
> What To Stock Foe Big-Game Hunters

AD SPACE DEADLINE: JULY 28, 2020
MATERIALS DUE: July 31, 2020
SHIPS TO DEALERS: AUGUST 28, 2020


Hunting Accessories
OCTOBER 2020

Crossbow Stocking Insights
> Maximize Handgun Margins
> Shotguns For Sport/Hunting
> Knives Trends

AD SPACE DEADLINE: AUGUST 25, 2020
MATERIALS DUE: AUGUST 28, 2020
SHIPS TO DEALERS: SEPTEMBER 28, 2020


Hunting Safety Gear
NOVEMBER 2020

Varmint/Predator Sales Generator
> Safety Gear: New Tech, Marketing Power
> Not Just For Plinking: Airguns & Airbows

AD SPACE DEADLINE: SEPTEMBER 22, 2020
MATERIALS DUE: SEPTEMBER 25, 2020
SHIPS TO DEALERS: OCTOBER 23, 2020


Shot Show Floor
DECEMBER 2020

2021 New Business Year Edition
> SI Quotable: 2020 In Review
> Outlook For 2021: Marketing Trends, Connecting With Customers
> SHOT Show 2021 Preview
> 2021 New Product Showcase: Part 1

AD SPACE DEADLINE: OCTOBER 20, 2020
MATERIALS DUE: OCTOBER 23, 2020
SHIPS TO DEALERS: NOVEMBER 20, 2020

>> Click Here << To Download A PDF of The Shooting Industry 2020 Calendar

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