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Advertising Production
      
                       
   
Ad Dimensions & Magazine Schedule
      
                       
   
Shooting Industry Ad Space Dimensions
(* Starting with December 2000 issue)
       
Non-Bleed Sizes
Width
X
Height
 
1 Page
7"
X
10"
2/3 Page Vertical
4-5/8"
X
10"
1/2 Page Horizontal
7"
X
5"
1/2 Page Vertical
4-5/8"
X
7-1/2"
1/3 Page Vertical
2-1/4"
X
10"
1/3 Page Square
4-5/8"
X
5"
1/4 Page Vertical
2-1/4"
X
7-1/2"
1/4 Page Square
4-5/8"
X
3-3/4"
1/6 Page Vertical
2-1/4"
X
5"
1/6 Page Horizontal
4-5/8"
X
2-1/2"
4"
2-1/4"
X
4"
3"
2-1/4"
X
3"
2"
2-1/4"
X
2"
1"
2-1/4"
X
1"
 
Bleed Sizes
Width
X
Height
 
Page and Cover
Live matter must be centered within 7" x 10"
8-1/4"
X
11-1/8"
 
Two Page Spread (full bleed)
Live matter must be centered within 14" x 10"
16-1/2"
X
11-1/8"
 
Two Page Spread (gutter bleed only)
Live matter must be centered within 14"x 10"
15"
X
10"
 
     
                       
   
2010 Magazine Schedule
       
Issue Ad Deadline Materials Due

Copies Mailed
JAN 2010 NOV 20, 2009 NOV 30, 2009 DEC 28, 2009
FEB 2010 DEC 30, 2009 JAN 6, 2010 FEB 2, 2010
MARCH 2010 JAN 29, 2010 FEB 4, 2010 MAR 3, 2010
APRIL 2010 FEB 26, 2010 MAR 4, 2010 MAR 31, 2010
MAY 2010 MAR 31, 2010 APRIL 6, 2010 MAY 3, 2010
JUNE 2010 APRIL 30, 2010 MAY 6, 2010 JUNE 3, 2010
JULY 2010 JUNE 1, 2010 JUNE 7, 2010 JULY 2, 2010
AUG 2010 JULY 1, 2010 JULY 8, 2010 AUG 4, 2010
SEPT 2010 AUG 2, 2010 AUG 6, 2010 SEPT 2 , 2010
OCT 2010 AUG 31, 2010 SEPT 7, 2010 OCT 4, 2010
NOV 2010 OCT 1, 2010 OCT 7, 2010 NOV 3, 2010
DEC 2010 OCT 29, 2010 NOV 4, 2010 DEC 3, 2010
     
   
     
    General Information

• Printed By Offset Lithography
• Binding: Saddle Stitch
• Mag.Trimmed Size: 8" x 10-7/8"
• Columns Per Page: 3 @ 2-1/4" wide
• 140 Agate Lines Per Column (10")
• LIVE COPY AREA: 7" x 10"

Material Requirements

• PREFERRED MATERIAL

PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output. Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.

• FILE REQUIREMENTS

• Image resolution: 300 dpi
• Fonts saved to outlines/paths.
• Black & White files – grayscale
• Color files - CMYK
• Hard copy must accompany all files.
• A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD, E-Mail or FTP site. (contact advertising for information)

ONE COLOR: Black & White
SCREEN: 133 Lines Per Inch
PROOFS: Simple Print
INK DENSITY: 100% MAXIMUM

TWO COLOR: Black & 1 Other Color - All PMS colors will be converted to CMYK
SCREEN: 133 Line Per Inch
PROOFS: Color Laser or equivalent
INK DENSITY: 160% MAXIMUM

FOUR COLOR: Process Colors Only
SCREEN: 133 Lines Per Inch
PROOFS: Color Laser or equivalent
INK ROTATION: Yellow (down first), Magenta, Cyan and Black (down last)
INK DENSITY: 300% Maximum Overall. (Limit of one solid). 60% Black, 90% Cyan, 75% Magenta, 75% Yellow

      
                       
   
SHIP ORDERS & MATERIALS
Attn: Advertising Department
Shooting Industry
12345 World Trade Drive,
San Diego, CA 92128
     
                       
   
Click Here To Download A PDF Of Shooting Industry's
Production Requirements.
      
                       
     
 
     
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