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Advertising Production
      
                       
   
Ad Dimensions & Magazine Schedule
      
                       
   
Shooting Industry Ad Space Dimensions
(* Starting with December 2000 issue)
       
Non-Bleed Sizes
Width
X
Height
 
1 Page
7"
X
10"
2/3 Page Vertical
4-5/8"
X
10"
1/2 Page Horizontal
7"
X
5"
1/2 Page Vertical
4-5/8"
X
7-1/2"
1/3 Page Vertical
2-1/4"
X
10"
1/3 Page Square
4-5/8"
X
5"
1/4 Page Vertical
2-1/4"
X
7-1/2"
1/4 Page Square
4-5/8"
X
3-3/4"
1/6 Page Vertical
2-1/4"
X
5"
1/6 Page Horizontal
4-5/8"
X
2-1/2"
4"
2-1/4"
X
4"
3"
2-1/4"
X
3"
2"
2-1/4"
X
2"
1"
2-1/4"
X
1"
 
Bleed Sizes
Width
X
Height
 
Page and Cover
Live matter must be centered within 7" x 10"
8-1/4"
X
11-1/8"
 
Two Page Spread (full bleed)
Live matter must be centered within 14" x 10"
16-1/2"
X
11-1/8"
 
Two Page Spread (gutter bleed only)
Live matter must be centered within 14"x 10"
15"
X
10"
 
     
                       
   
2008 Magazine Schedule
       
Issue
Ad Deadline
Materials Due
Copies Mailed
NOV 08
OCT 2
OCT 7
NOV 3
DEC 08
NOV 2
NOV 6
DEC 5
       
2009 Magazine Schedule
       
Issue
Ad Deadline
Materials Due
Copies Mailed
JAN 09
NOV 21
DEC 1
DEC 30
FEB 09
DEC 29
JAN 6
FEB 2
MARCH 09
JAN 29
FEB 4
MARCH 3
APRIL 09
FEB 26
MARCH 4
MARCH 31
MAY 09
MARCH 31
APRIL 6
MAY 1
JUNE 09
APRIL 29
MAY 5
JUNE 2
JULY 09
JUNE 1
JUNE 5
JULY 2
AUGUST 09
JULY 1
JULY 8
AUGUST 4
SEPT 09
JULY 31
AUG 6
SEPT 2
OCT 09
AUG 31
SEPT 4
OCT 2
NOV 09
OCT 1
OCT 7
NOV 3
DEC 09
OCT 30
NOV 5
DEC 3
     
   
     
    General Information

• Printed By Offset Lithography
• Binding: Saddle Stitch
• Mag.Trimmed Size: 8" x 10-7/8"
• Columns Per Page: 3 @ 2-1/4" wide
• 140 Agate Lines Per Column (10")
• LIVE COPY AREA: 7" x 10"

Material Requirements

• PREFERRED MATERIAL

PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output. Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.

• FILE REQUIREMENTS

• Image resolution: 300 dpi
• Fonts saved to outlines/paths.
• Black & White files – grayscale
• Color files - CMYK
• Hard copy must accompany all files.
• A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD, E-Mail or FTP site. (contact advertising for information)

ONE COLOR: Black & White
SCREEN: 133 Lines Per Inch
PROOFS: Simple Print
INK DENSITY: 100% MAXIMUM

TWO COLOR: Black & 1 Other Color - All PMS colors will be converted to CMYK
SCREEN: 133 Line Per Inch
PROOFS: Color Laser or equivalent
INK DENSITY: 160% MAXIMUM

FOUR COLOR: Process Colors Only
SCREEN: 133 Lines Per Inch
PROOFS: Color Laser or equivalent
INK ROTATION: Yellow (down first), Magenta, Cyan and Black (down last)
INK DENSITY: 300% Maximum Overall. (Limit of one solid). 60% Black, 90% Cyan, 75% Magenta, 75% Yellow

      
                       
   
SHIP ORDERS & MATERIALS
Attn: Advertising Department
Shooting Industry
12345 World Trade Drive,
San Diego, CA 92128
     
                       
   
Click Here To Download A PDF Of Shooting Industry's
Production Requirements.
      
                       
     
 
     
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