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Cutlery Advertising Information
      
                       
   
Get In On The Cutting Edge Of
The Shooting Sports Market
      
                       
   

knives

      
                       
   

Nearly every gun owner has a knife or pocket tool. Make certain that you are reaching these sportsmen and retailers who need knives, tools and accessories by including American Handgunner, Shooting Industry and GUNS Magazine in your advertising plans. All three publications provide you with the ideal opportunity to tap into a market that could earn you additional profits.

      
                       
   

Get An Edge Over Your
Competitors-Diversify Your Advertising

The shooting industry is a new market of potential customers for your cutlery products. The combined readership of the FMG family allows you to reach over 300,000* potential new cutlery customers. As your business grows and you are looking for ways to attract new customers FMG allows you to introduce your products to a whole new group.

      
                       
   
knife tool
      
   
                 
   

Get A Cut Of The Action Now!

For a limited time, we are offering knife and cutlery advertisers a discount on advertising rates. Compare below with our regular ad rates, and you will see the remarkable savings that you cannot afford to pass up.

Compare our rates to the rates of specialty knife magazines – you will find that our prices, combined with our readership, make advertising with FMG a cut above the rest!

      
           
   
Knife & Cutlery Ad Rates
Rate Card # 4 • Effective January 2009
         
Black & White 1X 3X 6X 12X
Full Page $2023 $1742 $1599 $1444
2/3 Page 1626 1400 1284 1091
1/2 Page 1406 1218 1108 943
1/3 Page 865 772 689 584
1/4 Page 737 641 588 500
1/6 Page 469 413 369 314
1" 248 207 192 160
         
Two Color 1X 3X 6X 12X
Full Page $2508 $2133 $2045 $1698
2/3 Page 2128 1841 1753 1395
1/2 Page 1698 1477 1389 1191
1/3 Page 1069 981 910 761
1/4 Page 916 841 779 649
1/6 Page 590 541 502 420
         
Four Color 1X 3X 6X 12X
Full Page $3589 $3258 $3104 $2751
2/3 Page 3048 2916 2679 2348
1/2 Page 2376 2188 2018 1808
1/3 Page 1703 1516 1417 1240
1/4 Page 1428 1271 1187 1040
1/6 Page 1069 954 899 799
         
     
           
   
Ad Space Dimensions
       
Non-Bleed Sizes Width X Height
1 PAGE 7" x 10"
2/3 page vertical 4-5/8" x 10"
1/2 page horizontal 7" x 5"
1/2 page vertical 4-5/8" x 7-1/2"
1/3 page vertical 2-1/4" x 10"
1/3 page square 4-5/8" x 5"
1/4 page vertical 2-1/4" x 7-1/2"
1/4 page square 4-5/8" x 3-3/4"
1/6 page vertical 2-1/4" x 5"
1/6 page horizontal 4-5/8" x 2-1/2"
1/12 page 2-1/4" x 2-1/2"
       
Bleed Sizes Width X Height
FULL PAGE 8-1/4" x 11-1/8"
Live matter must be centered within
7" x 10"		      
Two-page spread (full bleed) 16-1/2" x 11-1/8"
Live matter must be centered within
14" x 10"		      
Two-page spread (gutter only) 15" x 10"
Allow 1/4" safety along each side of gutter      
       
MATERIAL REQUIREMENTS

• PREFERRED MATERIAL

PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output.
Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.

• FILE REQUIREMENTS

• Image resolution: 300 dpi
• Fonts saved to outlines/paths.
• Black & White files – grayscale
• Color files - CMYK
• Hard copy must accompany all files.
• A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD or E-Mail

ONE COLOR: Black & White
SCREEN: 133 Lines Per Inch
PROOFS: Simple Print
INK DENSITY: 100% MAXIMUM
TWO COLOR: Black & 1 Other Color - All PMS colors will be converted to CMYK
SCREEN: 133 Lines Per Inch
PROOFS: Color Laser or equivalent
INK DENSITY: 160% MAXIMUM
FOUR COLOR: Process Colors Only
SCREEN: 133 Lines Per Inch
PROOFS: Color Laser or equivalent
INK ROTATION: Yellow (down first), Magenta, Cyan and Black (down last)
INK DENSITY: 300% Maximum Overall (Limit of one solid) 60% Black, 90% Cyan, 75% Magenta, 75% Yellow
 
Click Here To Download A PDF Copy
Of The Shooting Industry 2009 Cutlery Rate Card.
     
           
   

Advertising Manager
Delano Amaguin
delano@shootingindustry.com
888-732-6461 • phone
858-605-0208 • fax

Advertising Sales Director
Anita Carson
anita@shootingindustry.com
866-972-4545 • phone
858-605-0211 • fax

Web Site Advertising Manager
Tracy Moore
tracy@fmgpublications.com
888-651-7566 • phone

      
                         
     
 
     
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