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CLASSIFIED
ADVERTISING
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Classifieds: A Great Way To Reach Retailers
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One single inexpensive classified listing or display ad in Shooting Industry Magazine reaches more than 25,000 Federal Firearms Licensed retailers, manufacturers, wholesalers and other industry aligned individuals. A classified ad in Shooting Industry is the most prestigious way to reach the audience most likely to respond to your message.
You can use the classifieds to locate or advertise hard to find products, as a job
line for industry related employment, or to announce special events or services. No other magazine has been reaching the business side of the firearms industry as long as Shooting Industry. Retailers have relied on it every month since 1955 as the source for industry news, new product updates and more.
GET REAL CUSTOMER SERVICE
Scheduling ads in advance keeps you from missing important deadlines. But that doesn’t mean you have to run the same ad in every issue.
You can change copy any way you like at anytime before the deadline date, as long as the new ad is the same size. Larger ads will be charged at the new size rate.
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It’s so easy! To have your classified display ad or listing included in the Shooting Industry classified advertisers section, just complete the appropriate order form. Fill out the order form and submit it to us by e-mail or if paying by check, print out the form and mail it to us.
If you have any questions or would rather have a printed copy of the classified rate card, please call or e-mail Melissa at (858) 605-0235 or mblarimore@yahoo.com
Be sure to check the issue(s) you wish your display ad or listing to appear in. Also check the category your product or service is to be listed under. You can change your listing copy any way, any time you like before the deadline date, as long as the changes are the same number of words or less. Listing changes with additional words will be charged the per word rate.
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Classified Listing Ad Rates
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Clasified Rates
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Frequency
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$2.00 per word
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1X
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$1.50 per word
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3X
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$1.00 per word (Bold Type)
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1X
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$1.00 per word (Bold Type)
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3X
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$40.00 minimum
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Display Classified Dimensions
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SPACE
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WIDTH
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LENGTH
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1"
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2-1/4"
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1"
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2"
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2-1/4"
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2"
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2-1/2"
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2-1/4"
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2-1/2"
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3"
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2-1/4"
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3"
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Display Classified Ad Rates
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| SPACE |
1X
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3X
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6X
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9X
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12X
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| 1" |
$160
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$155
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$148
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$140
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$135
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| 2" |
315
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300
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285
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270
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255
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| 2-1/2" |
385
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365
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345
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325
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305
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| 3" |
455
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435
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415
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390
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365
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MECHANICAL REQUIREMENTS
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| DISPLAY AD SPACE: |
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• PREFERRED MATERIAL
PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output. Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.
• FILE REQUIREMENTS
• Image resolution: 300 dpi
• Fonts saved to outlines/paths.
• Black & White files – grayscale
• Color files - CMYK
• Hard copy must accompany all files.
• A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD or E-Mail
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| CLASSIFIED LISTING: |
Complete "listing copy" section on the order card.
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| PICTURE / LOGO ADS: |
| Provide picture and/or logo. |
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SCHEDULE
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ISSUE
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DEADLINE
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ON SALE
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JANUARY
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NOV 15
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JAN 15
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FEBRUARY
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DEC 15
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FEB 15
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MARCH
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JAN 15
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MAR 15
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APRIL
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FEB 15
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APR 15
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MAY
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MAR 15
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MAY 15
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JUNE
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APR 15
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JUN 15
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JULY
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MAY 15
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JUL 15
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AUGUST
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JUN 15
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AUG 15
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SEPTEMBER
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JUL 15
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SEPT 15
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OCTOBER
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AUG 15
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OCT 15
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NOVEMBER
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SEPT 15
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NOV 15
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DECEMBER
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OCT 15
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DEC 15
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MAKE PAYMENT TO:
Publishers Development Corp.
MAIL ORDER TO:
Shooting Industry Magazine
Attn: Classified Advertising
12345 World Trade Drive
San Diego, CA 92128
FAX ORDERS TO:
(credit card payments only)
858-605-0247
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