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CLASSIFIED
ADVERTISING
Classifieds: A Great Way To Reach Retailers
 
One single inexpensive classified listing or display ad in Shooting Industry Magazine reaches more than 25,000 Federal Firearms Licensed retailers, manufacturers, wholesalers and other industry aligned individuals. A classified ad in Shooting Industry is the most prestigious way to reach the audience most likely to respond to your message.

You can use the classifieds to locate or advertise hard to find products, as a job
line for industry related employment, or to announce special events or services. No other magazine has been reaching the business side of the firearms industry as long as Shooting Industry. Retailers have relied on it every month since 1955 as the source for industry news, new product updates and more.

GET REAL CUSTOMER SERVICE

Scheduling ads in advance keeps you from missing important deadlines. But that doesn’t mean you have to run the same ad in every issue.

You can change copy any way you like at anytime before the deadline date, as long as the new ad is the same size. Larger ads will be charged at the new size rate.

HOW TO ORDER

It’s so easy! To have your classified display ad or listing included in the Shooting Industry classified advertisers section, just complete the appropriate order form. Fill out the order form and submit it to us by e-mail or if paying by check, print out the form and mail it to us.

If you have any questions or would rather have a printed copy of the classified rate card, please call or e-mail Melissa at (858) 605-0235 or mblarimore@yahoo.com

Be sure to check the issue(s) you wish your display ad or listing to appear in. Also check the category your product or service is to be listed under. You can change your listing copy any way, any time you like before the deadline date, as long as the changes are the same number of words or less. Listing changes with additional words will be charged the per word rate.

Classified Listing Ad Rates
Clasified Rates
Frequency
 
$2.00 per word
1X
$1.50 per word
3X
$1.00 per word (Bold Type)
1X
$1.00 per word (Bold Type)
3X
$40.00 minimum
 
Display Classified Dimensions
SPACE
WIDTH
LENGTH
  
1"
2-1/4"
1"
2"
2-1/4"
2"
2-1/2"
2-1/4"
2-1/2"
3"
2-1/4"
3"
 
Display Classified Ad Rates
SPACE
1X
3X
6X
9X
12X
 
1"
$160
$155
$148
$140
$135
2"
315
300
285
270
255
2-1/2"
385
365
345
325
305
3"
455
435
415
390
365
MECHANICAL REQUIREMENTS
 
DISPLAY AD SPACE:
 

• PREFERRED MATERIAL

PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output. Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.

• FILE REQUIREMENTS

• Image resolution: 300 dpi
• Fonts saved to outlines/paths.
• Black & White files – grayscale
• Color files - CMYK
• Hard copy must accompany all files.
• A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD or E-Mail

 
CLASSIFIED LISTING:
Complete "listing copy" section on the order card.
 
PICTURE / LOGO ADS:
Provide picture and/or logo.
 
SCHEDULE
ISSUE
DEADLINE
ON SALE
JANUARY
NOV 15
JAN 15
FEBRUARY
DEC 15
FEB 15
MARCH
JAN 15
MAR 15
APRIL
FEB 15
APR 15
MAY
MAR 15
MAY 15
JUNE
APR 15
JUN 15
JULY
MAY 15
JUL 15
AUGUST
JUN 15
AUG 15
SEPTEMBER
JUL 15
SEPT 15
OCTOBER
AUG 15
OCT 15
NOVEMBER
SEPT 15
NOV 15
DECEMBER
OCT 15
DEC 15
 
Download PDF faxable or mailable order form.

Or to receive rate card in the mail, call Melissa at 858-605-0235.

MAKE PAYMENT TO:
Publishers Development Corp.

MAIL ORDER TO:
Shooting Industry Magazine
Attn: Classified Advertising

12345 World Trade Drive
San Diego, CA 92128

FAX ORDERS TO:
(credit card payments only)
858-605-0247



Shooting Industry is a publication of FMG Publications and a registered Trademark of Publishers Development Corporation.
© 2007 Copyright by Publishers Development Corporation. All rights reserved.